White paper shows marketing and PR professionals how to use visuals, transmedia storytelling and native advertising to expand the reach of content marketing
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the How to Beat Content Marketing Overload guide. Inspired by best-selling marketing author Mark Schaefer s content shock theory, the white paper gives marketers practical instructions for creating standout content despite the trend of content fatigue affecting today s consumers.
With this guide, marketers will learn how to use different types of media to capture attention and increase reach, use transmedia storytelling to help ideas grab the attention of consumers, and provide consumers with a seamless experience that integrates both offline and online audiences.
Content overload presents real obstacles for today’s marketers, said Vocus Chief Marketing Officer You Mon Tsang. When executed well, content marketing can still be a very effective tactic for engaging prospects and customers. ‘How to Beat Content Marketing Overload’ provides a step-by-step guide to help marketers think strategically and creatively to stand out from the crowd.
According to content shock theory, higher volumes of content cannot help marketers cut through the content clutter. Marketers must instead attract and keep customers through hooks — methods that entice audiences into consuming and sharing branded content.
Some hooks featured in this guide include:
Vocus How to Beat Content Marketing Overload guide is available as a free download here.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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