White paper explores how marketers can use big data to create leads paths to shortened sale cycles, build customer loyalty, and increase revenue
Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released the “Take Control of Your Data and Build Better Lead Paths” guide. This white paper encourages marketers not to get overwhelmed by big data, and to use it to form stronger lead paths, generating more sales and increasing customer loyalty. Included within are best practices from industry experts like Google Digital Marketing Evangelist Avinash Kaushik and Vocus product team.
Good marketers know the importance of creating strong lead paths, said Vocus Chief Marketing Officer You Mon Tsang. Great marketers know how to successfully implement them. In this guide, we provide a lead path overview and instructions on how to use big data to intelligently create them. Its utility is incredibly valuable to the modern marketer.
If modern consumers hearts revolve around great brand experiences, it s intelligent lead paths that help marketers create them. Lead paths guide prospects along the buying cycle and provide them with relevant, timely content, encouraging them to make a purchase. A good lead path helps a brand convert prospects into customers. According to Gartner Research, companies that automate lead management see a 10 percent or greater increase in revenue within six to nine months.
It doesn t take a whole lot of data to get started, said Vocus Senior Product Marketing Manager Brendon O Donovan. It s more about what you do with what you have, and less about how much you have.
Some key points in the guide include:
Vocus Take Control of Your Data and Build Better Lead Paths guide is available as a free download here.
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Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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