Analyzing relevancy, reach, engagement and cone of influence, Vocus selects the top social media experts
Vocus, a leading global provider of cloud-based public relations (PR) software, today released its 2014 Top 50 Social Media Influencers on Twitter list.
The list was compiled with proprietary Vocus technology using an algorithm to reveal influence based on contextual analysis, engagement levels, reach and relevancy. Unlike other methodologies, Vocus’ technology populates its pool of candidates based on more than keyword searches alone.
The process begins by identifying a set of initial keywords, which the software then uses to crawl over 100,000 websites to better define the context, or topic, that will be calculated. Once the context is established, a pool of candidates is selected by screening tweets for people who originate meaningful and topical content, engage with others on the topic, and share content on the topic. A multi-variant analysis of the candidate list then selects the top influencers at the nexus of the topic, in this case social media marketing, based on content and relationships and ranks them according to a proprietary model.
Influencers on this list include best-selling authors, entrepreneurs, executives and more all at the center of social media marketing.
Influence must be judged in context and by topic, said Vocus Vice President of Data Science Dan Gartung. The democratic nature of our algorithm sets it apart from others. When we set out to create a list like this, we have no idea who will make the grade. Objective data reveals who the leaders are in the industry based on their relevance and influence, keeping biases, politics and opinions out of the process.
The top 50 social media marketing influencers on Twitter (in alphabetical order) are:
To learn more about each influencer and view one of their latest influential social media marketing tweets, click here.
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.
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