Cision and Vocus to Present AMEC Measurement Week in NYC

Mark Schaefer, Peter Shankman, Chris Penn and 13 others to highlight the importance of measurement in communications during AMEC s global campaign September 15 19, 2014

CHICAGO, IL, August 18, 2014 Cision and Vocus, in conjunction with the International Association for the Measurement and Evaluation of Communication (AMEC), will host AMEC Measurement Week in New York City, a weeklong series of free events examining the state of big data and analytics in concert with AMEC events this September. The series will bring 16 industry experts and thought leaders to Hilton Times Square in New York City to discuss the state and future of measurement as it applies to PR, business and communication. Registration is free and now open at

AMEC Measurement Week in NYC kicks off with opening keynote Mark Schaefer on September 15. A globally-recognized blogger, speaker, educator and business consultant, Schaefer is the author of {grow}, one of the top marketing blogs in the world, and four bestselling books, including  Return on Influence,   The Tao of Twitter  and his latest  Social Media Explained. 

“An overlooked aspect of social media measurement is the importance of qualitative measures,” said Schaefer. “One of the most powerful benefits of a social presence is personal connection that leads to loyalty. We need to get creative to capture that.”

Breakfast events will be held each day in the Empire Room at the Hilton Times Square. The event is free, but registration is required and requested in advance, at

 PR measurement is more important and achievable today than ever before in our globally connected world of news and social media,  said Vocus CEO Peter Granat.  Measurement is the language of modern management and the building block of sound analysis, planning and resource allocation   a fact savvy communication pros use to their advantage. It is fitting that the first joint venture between Vocus and Cision, AMEC Measurement Week in NYC, supports AMEC and its mission to build greater understanding of the latest advances in PR measurement and analytics. We’re excited for this event and all the great things to come. 

Highlights of the agenda include:

  • Measurement in the Trenches: Perspectives on the Value of Your Social Media Presence
    Mark Schaefer, CEO of Schaefer Marketing Solutions
  • Nailing Customer Loyalty: The Metrics That Matter and Those That Don t
    Peter Shankman, founder of Help a Reporter Out (HARO) and author of  Nice Companies Finish First 
  • Weaponizing Analytics With NPR: How Smart Data Helps You Keep What Works and Kill What Doesn t
    NPR s Product Manager, Web Intelligence and Consumer Engagement Lauren Bracey Scheidt and Analytics Manager Nick DePrey
  • Other speakers include Chris Penn, VP of marketing technology at SHIFT Communications; Shonali Burke, CEO of Shonali Burke Consulting; Peter Himler, founder of Flatiron Communications; Heidi Sullivan, SVP of digital content for Cision; and experts from Ketchum, FleishmanHillard, Text100, PadillaCRT, Quintiles and Western Governors University

 PR professionals can significantly improve the services they provide their clients when armed with campaign insights powered by analytic metrics,  said Dawn Conway, Cision COO and AMEC Board Member.  We are pleased to bring together some of the brightest minds in the public relations industry and further the discussion around measurement models and best practices. 

With a slate of industry-leading speakers, seats are expected to fill up quickly. While registration is free, early registration is encouraged. Registration is now open at where you can also find the full agenda.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit or follow @Cision on Twitter.