Vocus CMO You Mon Tsang Calls for an End to Marketing Automation Complexity

Tsang s  Modern Marketing Manifesto  aims to bring dedicated marketing automation technology and best practices to the neglected mid-market

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today released Chief Marketing and Product Officer You Mon Tsang s  Modern Marketing Manifesto,  an interactive guide that calls for an end to marketing automation complexity and a push to bring this technology to the more than 90 percent of mid-sized companies that are not yet able to take advantage of its benefits.

The Manifesto comes on the heels of the Spring  14 release of Vocus  Marketing Suite, which upgraded the solution to be an integrated marketing automation suite built for the mid-market.

Businesses with successful marketing automation implementations experience strides in productivity, and according to recent studies, almost 80 percent of these companies also see increases in revenue and qualified leads. However, these success stories are limited to large enterprise clients with massive budgets and dedicated specialists at their disposal. Only 9 percent of companies with less than $500 million in revenue have purchased the software.

As with many new technologies, the financial incentives and early adopter community steer software makers to Fortune 5000 organizations. As a result, marketing automation software has converged on the needs of large enterprises. For growing businesses, this translates to a need for expensive services and specialized talent that are unrealistic requirements given their market position. According to Tsang, marketing automation needs to stop failing the mid-market.

 I believe marketing automation promises so much but delivers to so few,  said Tsang.  Our own surveys tell us that cost and lack of technical skills are the two biggest deterrents to implementing marketing automation. But it doesn t have to be this way. Marketing automation should be straightforward and designed for the marketing team that is already in place. It should support the major activities of the team and offer a solution that drives leads, increases the quality of prospects, and generates revenue. 

Tsang s  Modern Marketing Manifesto: The Promise of Marketing Automation   but Only for Nine Percent  and supporting materials   including a roadmap to the future, marketing automation statistics, a video and an infographic   can be accessed at http://www.vocus.com/Manifesto.

Vocus is encouraging marketers to share their own brief Marketing Manifesto via Twitter or Instagram. By using the #EvolveMKTG hashtag in a post, their Manifesto will be aggregated on the Vocus website for fellow marketers to read and discuss. Participants will also be automatically entered into a raffle to win a MacBook Air and a one-year free subscription to the Vocus Marketing Suite.

Forward-Looking Statement

This release contains  forward-looking  statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as  may,   will,   expects,   projects,   anticipates,   estimates,   believes,   intends,   plans,   should,   seeks,  and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus  expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus  filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rate.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.