Vocus Releases  Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business 

White paper outlines how public relations professionals can obtain media coverage in the new era of journalism

Vocus, Inc., a leading provider of cloud-based public relations and marketing software, today published  Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business,  a step-by-step blueprint for pitching journalists in the digital era.

With the rise of the 24/7 news cycle, bloggers and reporters are struggling to create content to keep up with growing demand. This white paper explores how public relations (PR) professionals can earn publicity in today’s media landscape by fostering relationships with reporters, creating compelling pitches, and leveraging social media to expand the reach of their media coverage.

 Securing media coverage to complement content marketing has become more important than ever,  said Vocus Senior VP of Marketing Mark Thabit.  We re in an age where everyone is a content creator, which makes it difficult to break through the clutter. Our new guide helps PR practitioners craft the perfect pitch to open a dialogue with reporters and expand the reach of any publicity they ve earned. 

Some key points covered in this guide include:

  1. How to connect with reporters, bloggers and journalists on social media
  2. How to develop the perfect pitch with nine, easy-to-follow tips
  3. How to extend the reach of the publicity earned

Vocus   Pitch Perfect: The Ultimate Guide to Securing Publicity for Your Business  is available as a free download here.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today s communications, social media and content marketing professionals. Offering the industry s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers worldwide and maintains offices in Canada, U.K., France, Germany, Portugal, Sweden, Finland and China. For more information, visit www.cision.com or follow @Cision on Twitter.