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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

PR Newswire

The Preferred Partner for Agencies

Agencies build value for clients by getting impressive results—providing each client the best exposure for their moments that matter—with maximum audience engagement. That means staying ahead of trends, ensuring flawless execution and selecting the right audience from the broadest distribution network.

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Why PR Newswire?

With PR Newswire you can confidently offer clients many distribution options—providing unmatched visibility, maximum engagement and absolute credibility for each press release. Whether you’re a boutique agency or part of an international network or somewhere in between, PR Newswire can help your team easily reach the right audience with precision targeting to build—and control—your client’s brand on a global scale. Meet with an Agency Expert
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Dedicated Agency Account Management

An experienced team dedicated to partnering and supporting the unique needs of agencies.
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White Label Options

Leverage our best-in-class services as an extension of your agency and offer even more to your clients.
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Integrated Solutions Provider

From media intelligence to media relationship management and everything in between, we provide the right solutions to set your agency up for success.
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Agency Partnership Program

We love agencies and offer special perks to show our appreciation for their collaboration.
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Agency Advisory Board

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A group comprised of the most innovative and impactful agency leaders in the business who influence future products while staying on top of industry developments.

Get Support from Agency Experts

Our global team is here whenever you need them, wherever you are located. With decades of combined agency experience, our tenured and dedicated account management team has worked with the most prominent agencies in the world – both large and small.

We’re here to provide strategic input on the business problems you’re trying to solve for your clients—your success is our success.

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Scale Your Agency and Offer Expanded Content Services

Partnering with MultiVu: The Agency for Agencies

Work with our award-winning creative team and innovative content strategy services to bring your client’s message to life with compelling, unforgettable content delivered as a full-service extension of your agency. Our seasoned editors, producers, writers, videographers and graphic designers create high-quality deliverables with state-of-the-art execution—everything you would expect from a world-class agency working on behalf of your agency for your clients.

You can offer an expanded suite of services including:

  • Creative and Content Services
  • Podcasting
  • Video and Animation Production Services
  • Social Video
  • Live Event Production Support
  • Social Video Distribution
  • Multichannel News Release
  • And More!
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Expand the Insights You Offer Clients with Communications Intelligence

Our experts combine the power of sophisticated AI-driven analytics technologies with deep industry knowledge to research complex communications challenges. Harness this expertise to provide precise answers to complicated questions as you deepen your client relationships. Our team can help you understand the latest trends in your client’s industry, analyze the sentiment of client coverage (or your client’s top competitors), better understand the engagement for specific audience segments or provide countless other insights you can use to further the communications strategy your team develops for specific clients.

We can also support your team with curated executive briefings. We have team members working 24/7 to highlight, summarize, and explain news coverage about brands, products, industries and more—available according to the frequency, schedule and format you need.

Meet with an Agency Expert
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Streamline Your Media Relationship Management

As a seasoned agency, you have great relationships with journalists and influencers—but you can streamline the outreach for different clients so everyone on your team benefits from the same relationships, as well as the latest updates around changes in beats, preferred pitching preferences and more. Not only will you improve the value junior members on your team can make—you’ll allow the entire team to easily uncover new journalists and influencers that are fully vetted and validated.

  • 850,000+ pitchable media contacts, each researched and curated with contact info
  • 190,000 journalists actively seeking sources for stories they’re writing now
  • 1.18+ billion social media profiles
Schedule a Demo
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Monitor More Than Mentions for Your Clients

Make data-driven recommendations to your clients about, well, everything! Understand the impact of the overall communications strategy, a specific campaign for a specific part of the business, identify which stories are the market-movers and having the greatest impact for your clients and which media contacts you need to influence. Cision brings together the most comprehensive media monitoring and analytics together on one platform. Your team can easily monitor more than 100 million online, paywalled, print, broadcast and social sources from more than 190 countries in 96 languages for each of your clients.

Benefit from Our Agency Partnership Program

We love agencies and reward them for choosing us. Our agency partners get exclusive benefits and resources to fuel their goals and better serve their clients. Whether you are just getting started or want to earn perks to propel your success further, a partnership with PR Newswire can help reach your next milestone. Talk with one of our agency experts to learn how we build partnerships on trust that are beneficial to both your client roster and your bottom line. Speak to an Agency Expert
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Influence the Innovations Yet to Come

(Coming Soon)

For decades, PR Newswire has led the strategic communications industry with the largest, most-sourced news distribution network as well as innovative solutions and services. seen the creative and strategic evolution of communicating with mass audiences via public relations, advertising and marketing disciplines. As the largest network, we have first-party empirical data and subject matter expertise on what works and what doesn’t. The outcome? We apply that experience to provide unbeatable results for our clients and to develop new innovations and new partnerships. Unbeatable results for your clients, and improved revenue and retention for your business.

The PR Newswire Agency Advisory Board provides insights and influence for the innovations in development as well as perspective on what’s needed next.

Our thought leadership doesn’t stop there. We keep our finger on the pulse of the industry through PR Newswire’s Agency Advisory Board, a group comprised of the most innovative and influential agency leaders in the business.

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Danielle Paleafico
Senior Account Supervisor at Coyne PR
The whole process of working with the Cision team was excellent from start to finish.
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Rebecca Mason
Publicity Manager, Nosy Crow
The service from the Cision PR Newswire team has been brilliant! I was particularly impressed to be able to speak to helpful and cheerful members of the team later in the evening; this made for a stress–free and positive experience all round.


You understand your business — let’s see if a collaborative relationship makes sense. We’d like to understand what you want to accomplish and share how we can help—benefits you may be able to derive for your agency firm and your clients.

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