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I drive go-to-market strategy for content, social media and community at Cision, an earned media software intelligence company. I engage, educate and inspire audiences with interactive and multimedia projects that serve all areas of the funnel and have experience scaling content programs globally to drive brand awareness, leads and revenue for the business. I revolutionized Cision’s outbound promotion efforts to amplify its inbound lead generation results by creating a multichannel campaign strategy that promotes discoverability, search rank, audience awareness, credibility, and ultimately more topline revenue growth. I also helped with our rebrand and watched Cision go public in 2017, and our blog program was honored in 2018 by PR Daily.
Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.
PR Daily’s 2018 Digital PR & Social Media Awards has just awarded the Cision blog with an honorable mention, and we’re so thrilled to be part of the transformation we see in our organization and in the greater PR and communications space.
By supporting the press in all that they do, PR professionals can help ensure that the American dream and the laws that govern it stay in place permanently.
Today is International Women’s Day. It’s an inspiring day meant to celebrate women everywhere, and especially you, women of PR and media.
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage...
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with...
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.
To fully appreciate where Cision is headed, we started by examining where we came from, which goes far beyond what anyone imagined.
When censorship and fear are used to stamp out press freedom, this is dangerous for all of us. Here’s why brands should care.