Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

How to Prepare & Coach Executives Through Media Interviews
Sep 14, 2015

How to Prepare & Coach Executives Through Media Interviews

Just because they lead companies doesn’t mean executives will ace media interviews. Brad Phillips shows PR professionals how to coach executives to become interview masters.

The PR Pro’s Guide to Podcasting
Aug 27, 2015

The PR Pro’s Guide to Podcasting

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising […]

4 Failproof Ways to Get Your Press Release Rejected
Jul 09, 2015

4 Failproof Ways to Get Your Press Release Rejected

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

Free PR Kit! Get Your Holiday PR Started Today
Jul 09, 2015

Free PR Kit! Get Your Holiday PR Started Today

How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you. Cision’s Holiday Gift Guide PR Kit can help!

How Does EMV Impact Financial Services Brands?
Jun 25, 2015

How Does EMV Impact Financial Services Brands?

Thieves stole a half billion financial records in 2014, putting consumers on edge. Understand what consumers want with Cision Global Insights’ free white paper.

18 Can’t-Miss Insights From Social Shake-Up
Jun 10, 2015

18 Can’t-Miss Insights From Social Shake-Up

Missing the Social Shake-Up conference or want to relive some highlights? Check out social media insights from the thought leaders at NASA, Arby’s and more!

Get The Resources You Need to Measure PR Effectively
Jun 05, 2015

Get The Resources You Need to Measure PR Effectively

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker […]

Cheat Sheet: Vine for Marketing and PR
Jun 03, 2015

Cheat Sheet: Vine for Marketing and PR

Vine is the home of the so-called “micro-video” and “stop-motion video.” Vine, a Twitter property, began as a wholly mobile […]

116 Content Marketing Insights Worth Tattooing on Your Body
Jun 02, 2015

116 Content Marketing Insights Worth Tattooing on Your Body

When it rains, it pours. Authority Rainmaker brought PR and marketing’s top thought leaders under one roof for a two-day […]

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions
May 20, 2015

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]

5 More Outside-The-Box Content Marketing Ideas
May 19, 2015

5 More Outside-The-Box Content Marketing Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

#Authority2015: Why Different Is Better Than Better
May 18, 2015

#Authority2015: Why Different Is Better Than Better

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally as […]

#Authority2015: Daniel Pink’s ABCs of Selling & Communication
May 15, 2015

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.
May 15, 2015

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Michael Smart: Keys to Impactful Pitches
May 13, 2015

#InnovateNow With Michael Smart: Keys to Impactful Pitches

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With RaeAnn Pickett: Dive Into Data
May 12, 2015

#InnovateNow With RaeAnn Pickett: Dive Into Data

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Mercy Chikowore: The Power of Passion
May 11, 2015

#InnovateNow With Mercy Chikowore: The Power of Passion

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure
May 07, 2015

#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Gini Dietrich: Add Risk to PR for Success
May 05, 2015

#InnovateNow With Gini Dietrich: Add Risk to PR for Success

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Free Tip Sheet! 6 Steps to Modern PR Measurement
May 05, 2015

Free Tip Sheet! 6 Steps to Modern PR Measurement

Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]

Enter Cision’s #InnovateNow Hashtag Sweepstakes
May 04, 2015

Enter Cision’s #InnovateNow Hashtag Sweepstakes

When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. The launch […]

5 Outside-the-Box Content Creation Ideas
Apr 30, 2015

5 Outside-the-Box Content Creation Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]

What to Know Before Creating a Content Marketing Strategy
Apr 23, 2015

What to Know Before Creating a Content Marketing Strategy

This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]

Branded Video Is Trending. Here’s What PR Pros Need to Know.
Apr 21, 2015

Branded Video Is Trending. Here’s What PR Pros Need to Know.

Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]

Tip Sheet! Drive Results at Events With Social Correspondents
Apr 14, 2015

Tip Sheet! Drive Results at Events With Social Correspondents

 In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]