Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

How to Prepare & Coach Executives Through Media Interviews
Sep 14, 2015

How to Prepare & Coach Executives Through Media Interviews

Just because they lead companies doesn’t mean executives will ace media interviews. Brad Phillips shows PR professionals how to coach executives to become interview masters.

The PR Pro’s Guide to Podcasting
Aug 27, 2015

The PR Pro’s Guide to Podcasting

In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising […]

4 Failproof Ways to Get Your Press Release Rejected
Jul 09, 2015

4 Failproof Ways to Get Your Press Release Rejected

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics […]

Free PR Kit! Get Your Holiday PR Started Today
Jul 09, 2015

Free PR Kit! Get Your Holiday PR Started Today

How can you stand out when every brand claims to have this year’s must-have holiday item? Have a trusted third-party publication tell the world for you. Cision’s Holiday Gift Guide PR Kit can help!

How Does EMV Impact Financial Services Brands?
Jun 25, 2015

How Does EMV Impact Financial Services Brands?

Thieves stole a half billion financial records in 2014, putting consumers on edge. Understand what consumers want with Cision Global Insights’ free white paper.

18 Can’t-Miss Insights From Social Shake-Up
Jun 10, 2015

18 Can’t-Miss Insights From Social Shake-Up

Missing the Social Shake-Up conference or want to relive some highlights? Check out social media insights from the thought leaders at NASA, Arby’s and more!

Cheat Sheet: Vine for Marketing and PR
Jun 03, 2015

Cheat Sheet: Vine for Marketing and PR

Vine is the home of the so-called “micro-video” and “stop-motion video.” Vine, a Twitter property, began as a wholly mobile […]

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions
May 20, 2015

Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated […]

5 More Outside-The-Box Content Marketing Ideas
May 19, 2015

5 More Outside-The-Box Content Marketing Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a […]

#Authority2015: Why Different Is Better Than Better
May 18, 2015

#Authority2015: Why Different Is Better Than Better

Sequels often fall short, but the second day of Authority Rainmaker brought a round of communication insights as equally as […]

#Authority2015: Daniel Pink’s ABCs of Selling & Communication
May 15, 2015

#Authority2015: Daniel Pink’s ABCs of Selling & Communication

Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute. […]

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.
May 15, 2015

#InnovateNow With Heather Whaling: Plan Smarter. Implement Smarter.

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Michael Smart: Keys to Impactful Pitches
May 13, 2015

#InnovateNow With Michael Smart: Keys to Impactful Pitches

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Enter Cision’s #InnovateNow Hashtag Sweepstakes
May 04, 2015

Enter Cision’s #InnovateNow Hashtag Sweepstakes

When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. The launch […]

5 Outside-the-Box Content Creation Ideas
Apr 30, 2015

5 Outside-the-Box Content Creation Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]

Tip Sheet! Drive Results at Events With Social Correspondents
Apr 14, 2015

Tip Sheet! Drive Results at Events With Social Correspondents

 In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]

White Paper: Want Content Success? Think Outside the Box!
Apr 07, 2015

White Paper: Want Content Success? Think Outside the Box!

Content marketing is a crucial piece of content strategies. To be effective, though, it needs to keep up with the […]

5 Ways to Engage With Word-Of-Mouth
Apr 02, 2015

5 Ways to Engage With Word-Of-Mouth

This post is based on information in our “Build & Evangelize Your Community With Word-Of-Mouth Marketing.” Word-of-mouth marketing (WOMM) comprises […]

How Big Was the Buzz at Social Media Marketing World?
Apr 01, 2015

How Big Was the Buzz at Social Media Marketing World?

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]

Tip Sheet! Turn Employees Into Social Superstars
Mar 26, 2015

Tip Sheet! Turn Employees Into Social Superstars

Believe it or not, we trust our friends with how we spend our money. Four in five consumers said they […]

What Is Word-of-Mouth Marketing?
Mar 19, 2015

What Is Word-of-Mouth Marketing?

This post is based off the free Cision white paper “Build & Evangelize Your Community With Word-Of-Mouth.” What separates the […]

What #SMMW14 Got Right & How #SMMW15’s Even Better
Mar 19, 2015

What #SMMW14 Got Right & How #SMMW15’s Even Better

With Social Media Marketing World kicking off on March 25, what better time to reflect on last year’s event? In […]

Free White Paper! Build & Evangelize Community With Word-Of-Mouth
Mar 17, 2015

Free White Paper! Build & Evangelize Community With Word-Of-Mouth

Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations […]

Peter Shankman’s 6 Rules for Creating Loyal Customers
Mar 16, 2015

Peter Shankman’s 6 Rules for Creating Loyal Customers

Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could […]

Infographic: What’s the State of the Media?
Mar 11, 2015

Infographic: What’s the State of the Media?

For our newest findings, check out the State of the Media 2016 Report! If you made the safe bet that […]