Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure
May 07, 2015

#InnovateNow With Sandra Fathi: The Merits of ‘Controlled’ Failure

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

#InnovateNow With Gini Dietrich: Add Risk to PR for Success
May 05, 2015

#InnovateNow With Gini Dietrich: Add Risk to PR for Success

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and […]

Free Tip Sheet! 6 Steps to Modern PR Measurement
May 05, 2015

Free Tip Sheet! 6 Steps to Modern PR Measurement

Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Advertising […]

Enter Cision’s #InnovateNow Hashtag Sweepstakes
May 04, 2015

Enter Cision’s #InnovateNow Hashtag Sweepstakes

When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. The launch […]

5 Outside-the-Box Content Creation Ideas
Apr 30, 2015

5 Outside-the-Box Content Creation Ideas

This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. How do you stand out with […]

What to Know Before Creating a Content Marketing Strategy
Apr 23, 2015

What to Know Before Creating a Content Marketing Strategy

This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published […]

Branded Video Is Trending. Here’s What PR Pros Need to Know.
Apr 21, 2015

Branded Video Is Trending. Here’s What PR Pros Need to Know.

Wrap your mind around this. Google receives 4 million search queries per minute, about twice the number it received in […]

Tip Sheet! Drive Results at Events With Social Correspondents
Apr 14, 2015

Tip Sheet! Drive Results at Events With Social Correspondents

 In our digital world, live events still work wonders in public relations. Conferences, seminars and other events raise brand awareness, […]

White Paper: Want Content Success? Think Outside the Box!
Apr 07, 2015

White Paper: Want Content Success? Think Outside the Box!

Content marketing is a crucial piece of content strategies. To be effective, though, it needs to keep up with the […]

5 Ways to Engage With Word-Of-Mouth
Apr 02, 2015

5 Ways to Engage With Word-Of-Mouth

This post is based on information in our “Build & Evangelize Your Community With Word-Of-Mouth Marketing.” Word-of-mouth marketing (WOMM) comprises […]

How Big Was the Buzz at Social Media Marketing World?
Apr 01, 2015

How Big Was the Buzz at Social Media Marketing World?

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]

Master Multimedia Storytelling With a Free E-Book!
Mar 31, 2015

Master Multimedia Storytelling With a Free E-Book!

To truly make an impact with your story, you need more than just words. Electronic media has made it necessary […]

Tip Sheet! Turn Employees Into Social Superstars
Mar 26, 2015

Tip Sheet! Turn Employees Into Social Superstars

Believe it or not, we trust our friends with how we spend our money. Four in five consumers said they […]

What Is Word-of-Mouth Marketing?
Mar 19, 2015

What Is Word-of-Mouth Marketing?

This post is based off the free Cision white paper “Build & Evangelize Your Community With Word-Of-Mouth.” What separates the […]

What #SMMW14 Got Right & How #SMMW15’s Even Better
Mar 19, 2015

What #SMMW14 Got Right & How #SMMW15’s Even Better

With Social Media Marketing World kicking off on March 25, what better time to reflect on last year’s event? In […]

Free White Paper! Build & Evangelize Community With Word-Of-Mouth
Mar 17, 2015

Free White Paper! Build & Evangelize Community With Word-Of-Mouth

Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations […]

Peter Shankman’s 6 Rules for Creating Loyal Customers
Mar 16, 2015

Peter Shankman’s 6 Rules for Creating Loyal Customers

Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could […]

Infographic: What’s the State of the Media?
Mar 11, 2015

Infographic: What’s the State of the Media?

For our newest findings, check out the State of the Media 2016 Report! If you made the safe bet that […]

Slow PR in the Digital Age
Mar 09, 2015

Slow PR in the Digital Age

This post is based off of information from our The Practice of Slow PR white paper. Tools, technology and content make slow […]

Resources Recap: Slow PR
Mar 05, 2015

Resources Recap: Slow PR

Want to succeed in this fast-paced public relations world? Go slow. Slow PR practitioners prioritize efficiency and targeted approaches when […]

6 Customer Service Insights From Peter Shankman
Mar 04, 2015

6 Customer Service Insights From Peter Shankman

Three-quarters of customers in the United States experienced rudeness in an interaction with a customer service representative, according to Peter […]

The Smart PR Pro’s Guide to Turning Pitches Into Placements
Mar 02, 2015

The Smart PR Pro’s Guide to Turning Pitches Into Placements

Reporters at top publications receive dozens of pitches each day. That’s a lot of competition. Breaking through and earning coverage […]

Free White Paper: Why Slow PR Is the Way to Go
Feb 24, 2015

Free White Paper: Why Slow PR Is the Way to Go

In a world of mobile technology and instantaneous updates, “slow” can make PR pros squirm. However, slow PR is the […]

Do’s and Don’ts of Media Pitching
Feb 10, 2015

Do’s and Don’ts of Media Pitching

“Your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.” – […]

The Why & How of Using Pinterest for PR
Feb 03, 2015

The Why & How of Using Pinterest for PR

Pinterest: it’s not just for wedding planning anymore. In May, the social media site had 30 billion pins, half of […]