Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

#FutureofPR: Vocus and Cision Become One
Oct 15, 2014

#FutureofPR: Vocus and Cision Become One

Influencers, cowbells and one big announcement from Cision and Vocus. Those were all in attendance at an October 13 event where Peter Granat announced that discussed the combined future of Cision and Vocus.

Using Real-Time Tactics to Get the Most of Your PR
Oct 15, 2014

Using Real-Time Tactics to Get the Most of Your PR

Real-time PR allows brands to inject themselves into conversations surrounding buzzworthy events. It requires the right tools, the right team and a cohesive mindset. See how top brands have leveraged real-time PR.

Does Technology Make Us Tin Men?
Oct 07, 2014

Does Technology Make Us Tin Men?

Technology is vital in PR, but you can’t “set it and forget it.” You need to connect with people and PR technology can help you do that. Get Brian Solis’ tips for how to connect with people and see the role tech plays.

Make Pitches Irresistible Using These Insider Secrets
Oct 06, 2014

Make Pitches Irresistible Using These Insider Secrets

Want to know how the media view your pitches? Former CBS News executive Batt Humphreys pulls back the curtain to show you what reporters and editors really think of pitches and how you can pitch more effectively.

What If PR Stood for People and Relationships? Insights from Brian Solis!
Oct 02, 2014

What If PR Stood for People and Relationships? Insights from Brian Solis!

Does PR really stand for public relations? It actually stands for a whole lot more. See the top 16 quotes from Brian Solis’ ebook “What If PR Stood for People and Relationships?” and get it for free!

18 Measurement Insights from PR’s Top Minds
Oct 02, 2014

18 Measurement Insights from PR’s Top Minds

Measurement is vital, but so many PR pros are intimidated by it. Shake the fear by taking the advice of PR’s top luminaries and use these 18 insights to gain measurement confidence and reap the benefits!

Infographic: Everything PR Pros Need to Know About Facebook Ads
Sep 29, 2014

Infographic: Everything PR Pros Need to Know About Facebook Ads

Just when the Facebook ad landscape became too crowded, the social network overhauled its system. This infographic shows PR pros what they need to know before they create their next ad.

6 Ways to Find the Right Reporters to Pitch
Sep 23, 2014

6 Ways to Find the Right Reporters to Pitch

There are so many pitching rules out there, but what good will they do if you can’t find the right reporters to pitch? Here are six tactics that will help you identify the best reporters to pitch and earn coverage.

Vocus’ PR Solution Keeps the New Orleans Tourism Economy Strong
Sep 22, 2014

Vocus’ PR Solution Keeps the New Orleans Tourism Economy Strong

Thanks to Vocus, the New Orleans Tourism Marketing Corporation turned its PR from a cost-center to a profit center. Watch how Vocus’ PR Suite helped make this happen.

Think Different: Regulated PR and Mythical Formulas
Sep 17, 2014

Think Different: Regulated PR and Mythical Formulas

If Day 3 of AMEC’s Measurement Week in NYC had a one-word theme, it might be “different.” See how regulated brands use and measure social media and why no one-size-fits-all PR measurement formula exists.

Shankman on Customer Loyalty, Poulton Predicts the Future
Sep 16, 2014

Shankman on Customer Loyalty, Poulton Predicts the Future

Day 2 of AMEC in NYC started with a presentation from HARO founder Peter Shankman about how measurement plays a role in everyday events and closed with data scientist Matt Poulton discussing predictive analytics.

Social PR’s Value and Snackable Measurement Insights!
Sep 15, 2014

Social PR’s Value and Snackable Measurement Insights!

Missed AMEC Measurement Week in NYC? Get the highlights of the event, including Mark Schaefer’s discussion of social media PR’s value and other industry thought leaders discussing the state of PR measurement.

5 Ways to Overcome Roadblocks to Measuring Social Media
Sep 12, 2014

5 Ways to Overcome Roadblocks to Measuring Social Media

Zoetica Media founder Kami Huyse has heard every excuse in the book for why people aren’t measuring social media. See her advice for overcoming five of the most common measurement roadblocks PR pros face.

What’s New With the Vocus PR Suite? Fall ’14 Updates!
Sep 12, 2014

What’s New With the Vocus PR Suite? Fall ’14 Updates!

Want to hear the latest news about the Vocus PR Suite? The Fall ’14 release includes premium content monitoring, daily news reports, impact reports and topic recommendations. Check it out!

Social Media Updates: Facebook’s Future, Security and Spambots
Sep 05, 2014

Social Media Updates: Facebook’s Future, Security and Spambots

What is Facebook’s future? How are social networks beefing up security? What’s up with Instagram spam? Get those answers and more in this week’s roundup of all the social media news PR pros need to know.

How to Optimize Content for Prospects and the Media
Sep 04, 2014

How to Optimize Content for Prospects and the Media

No one piece of content aligns with the interests of all of a PR pro’s audiences. In fact, even with specific audiences interests are diverse. Use these 11 quick tips to optimize your content for potential customers and media.

4 Standout Press Releases and How to Emulate Their Success
Sep 03, 2014

4 Standout Press Releases and How to Emulate Their Success

Thousands of press releases flood reporters’ inboxes daily. How can yours get noticed among the crowd? Get press release writing tips by following the example of four standout releases.

Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping
Aug 29, 2014

Social Media Updates: Click-Bait Removal, Lurkers and Insta-shopping

How is Facebook cleaning News Feeds? How many lurkers does Twitter have? Which social network is no longer just for browsing? Find out the answers to those questions and more in this roundup of social media news.

Want to Get Coverage With Content? Download Our Free White Paper!
Aug 26, 2014

Want to Get Coverage With Content? Download Our Free White Paper!

Content marketing is a tool that belongs to PR pros as much as marketers. Download Vocus’ latest free white paper to see how content marketing benefits PR and best practices for building relationships and driving coverage.

ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs
Aug 26, 2014

ToFu, MoFu, BoFu: Marketing Acronyms That Help PRs

Once upon a time, PR was just related to the interplay between an organization and the press. Those days are over. You need to show success that’s integrated with your organization’s goals in mind. These acronyms will help.

6 Rules for Writing in PR (Rule 3 Makes So Much Sense)
Aug 25, 2014

6 Rules for Writing in PR (Rule 3 Makes So Much Sense)

Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing’s actually more important than ever. Follow Ann Handley’s six PR writing rules to drive success.

Writing Rules for PR: 6 Questions With Ann Handley
Aug 14, 2014

Writing Rules for PR: 6 Questions With Ann Handley

In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing’s actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.

3 Ways to Extend the Power of Free Publicity
Aug 13, 2014

3 Ways to Extend the Power of Free Publicity

Just because you scored publicity doesn’t mean you should rest on your laurels. (Well, maybe just for a second!) Here’s three ways you can squeeze all the value from publicity by extending its reach.

Infographic: A PR Pro’s Guide to Social Media Etiquette
Aug 11, 2014

Infographic: A PR Pro’s Guide to Social Media Etiquette

Afraid that one social media slip up will make your business go viral for all the wrong reasons? Act with confidence using the advice from an infographic that serves as a guide to social media etiquette for PR pros.

Top the Charts! 5 Insights for How to Do Social PR
Jul 24, 2014

Top the Charts! 5 Insights for How to Do Social PR

When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.