Think writing has lost its luster in this age of click-bait headlines and Snapchat? Writing’s actually more important than ever. Follow Ann Handley’s six PR writing rules to drive success.
In an age of Snapchat and click-bait headlines, does writing seem useless and ordinary? Writing’s actually more important than ever in PR and Ann Handley provides the tips and tactics you need to succeed.
Just because you scored publicity doesn’t mean you should rest on your laurels. (Well, maybe just for a second!) Here’s three ways you can squeeze all the value from publicity by extending its reach.
Afraid that one social media slip up will make your business go viral for all the wrong reasons? Act with confidence using the advice from an infographic that serves as a guide to social media etiquette for PR pros.
When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.
Is Facebook abstinence catching on? Which networks top mobile sharing? What industry has invaded Instagram with ads? Get those answers and more with this week’s roundup of social media news for marketers and PRs.
What’s the latest on Facebook video ads? Does Google+ really have a foot in the grave? What does Barbie have to do with LinkedIn? Get the answers to those questions and more in this roundup of social media updates.
Social networks constantly make changes to their networks, creating opportunities and challenges for PRs and marketers. Stay up to date on the latest social media updates with this comprehensive list from the past week.
PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.
The ubiquity of digital and social media has sent PR into a state of flux, forcing PR pros to wear many new hats. Here’s advice from Sarah Evans on the tools, tactics and best practices you’ll need to succeed.
In the digital world, it can be difficult to separate fact from fiction. Vocus and Market Connections provide a clear view of the state of public relations with its survey of 325 mid- and senior level marketing and PR professionals.
Though no one knows who will take home the World Cup trophy, one group has already won: marketers. Sports and events marketing is a huge opportunity for all brands…not just the biggest corporations.
How has a PR pro’s role evolved? They have become the community hub, content producers and marketers who act as producers, content creators, and, at times, journalists. Sarah Evans shows you what you need to know.
Demand Success sadly came to an end, but now we get the exciting opportunity to implement what we learned in our professional lives. Refresh your memory with this recap of each of day two’s sessions.
Want to revisit your favorite Demand Success moments? Catch the highlights from day one of #Demand14, including presentations by Randi Zuckerberg, Laura Ries and Adrian Grenier.
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Snapchat offers a mobile-only […]
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Vine is the home […]
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Instagram offers a wholly […]
Believe it or not, the Demand Success Marketing and PR Conference in Washington, DC is only two weeks away. See the top industry minds who will present and the cutting-edge topics they’ll discuss.
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Pinterest, the online scrapbooking […]
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Flickr offers a massive […]
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. YouTube is the home […]
Social media has grown up, and marketers and PR pros need a mature approach to reach increasingly scattered audiences. Get advice from Demand Success speaker and HootSuite’s communications manager Sandy Pell.
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. LinkedIn is where professionals […]
With offices on multiple continents, PrimeRevenue turned to Vocus to raise global awareness. The PR Suite helped them earn publicity in many key publications and position themselves as global leaders within their industry.
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