Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Cheat Sheet: Twitter for Marketing and PR Power
May 05, 2014

Cheat Sheet: Twitter for Marketing and PR Power

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Twitter offers a social […]

Adapt Your PR Skills or Die
May 05, 2014

Adapt Your PR Skills or Die

PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters’ advice for adapting your PR skills to a fast-paced communications world.

Cheat Sheet: How to Use Facebook for PR and Marketing
May 01, 2014

Cheat Sheet: How to Use Facebook for PR and Marketing

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Facebook is where people […]

Mark Schaefer: How to Avoid Content Shock and Win the Future
May 01, 2014

Mark Schaefer: How to Avoid Content Shock and Win the Future

Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.

The Keys to Measuring PR: A Q&A With Shonali Burke
Apr 25, 2014

The Keys to Measuring PR: A Q&A With Shonali Burke

The PR industry has always tried to measure results, but for too long it has measured the wrong things. Get tips for properly measuring your PR from Demand Success speaker Shonali Burke.

Autism Society of NC: Vocus Helps Bring Unprecedented Reform!
Apr 14, 2014

Autism Society of NC: Vocus Helps Bring Unprecedented Reform!

The Autism Society of NC used the Vocus Marketing Suite’s email to urge action among constituents and lawmakers. What happened next was unprecedented. The NC legislature voted on and passed autism insurance reform!

Journalists Respond: “Are You Open to Social Media Pitches?”
Apr 01, 2014

Journalists Respond: “Are You Open to Social Media Pitches?”

Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question “Are you open to social media pitches?”

What’s the State of the Media? A Q&A With Gini Dietrich
Mar 11, 2014

What’s the State of the Media? A Q&A With Gini Dietrich

Journalism and reporting changed drastically in 2013. Gini Dietrich and two Vocus experts team to identify and share the latest industry best practices considering the current state of the media.

Branding Rule: Explore Co-Branding Opportunities
Mar 04, 2014

Branding Rule: Explore Co-Branding Opportunities

Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.

Branding Rule: Narrow Your Focus
Mar 03, 2014

Branding Rule: Narrow Your Focus

The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.

Vocus PAC Software Most Widely Used for Third Straight Year
Mar 03, 2014

Vocus PAC Software Most Widely Used for Third Straight Year

Vocus PAC Software is the preferred solution for corporations, associations, unions and member-based organizations. See why Vocus has been the most popular software three years running.

Branding Rule: Transform But Maintain Trust
Mar 02, 2014

Branding Rule: Transform But Maintain Trust

Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don’t divert too far from the brand you were.

Branding Rule: Customers Are Not Numerical Targets
Mar 01, 2014

Branding Rule: Customers Are Not Numerical Targets

Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience’s humanity and appealing to their aspirations and dreams.

Branding Rule: One Chance, One Message
Feb 28, 2014

Branding Rule: One Chance, One Message

What does “City Slickers” teach about branding? You get one message and often one chance to connect with your target audience. Be creative, relevant, smart and know they may remember one thing.

Branding Rule: Create Amazing Customer Experiences
Feb 27, 2014

Branding Rule: Create Amazing Customer Experiences

Your brand isn’t the aspiration for what you aim to become. Ford’s Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.

Branding Rule: Stop Sending, Start Listening
Feb 26, 2014

Branding Rule: Stop Sending, Start Listening

The term ‘brand’ references marks put on steer to show ownership. Today, many brand messages belong on a steer’s rear. Shel Israel says great messengers listen and respond to customers.

The State of Newspapers: What Marketers Need to Know in 2014
Feb 26, 2014

The State of Newspapers: What Marketers Need to Know in 2014

Newspapers innovated but also succumbed in 2013. As the news industry continues to evolve, see what marketing and PR pros need to survive in 2014 and beyond.

Branding Rule: Mix Results With Character Values
Feb 25, 2014

Branding Rule: Mix Results With Character Values

How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and “reason for being.”

Branding Rule: Inspire Customers, Employees and Stakeholders
Feb 24, 2014

Branding Rule: Inspire Customers, Employees and Stakeholders

What’s the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.

Social Sochi: Social Media Takes Gold at the Olympics
Feb 24, 2014

Social Sochi: Social Media Takes Gold at the Olympics

The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.

Branding Rule: Maintain Health for Limitless Results
Feb 23, 2014

Branding Rule: Maintain Health for Limitless Results

Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.

Branding Rule: Follow Your Heart, Then Data
Feb 22, 2014

Branding Rule: Follow Your Heart, Then Data

Need help building your brand? CHIEF’s Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.

Branding Rule: Love Your Customer
Feb 21, 2014

Branding Rule: Love Your Customer

Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring’s branding rule will help you understand customers holistically.

Branding Rule: Look In the Mirror
Feb 20, 2014

Branding Rule: Look In the Mirror

Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.

5 Ways to Update Your PR Strategy for 2014
Feb 20, 2014

5 Ways to Update Your PR Strategy for 2014

Media had a tumultuous year in 2013. Did your PR strategy keep up with the changes? Update your 2014 PR strategy with five tips and get even more from Gini Dietrich’s webinar.