Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

Social Media Updates: JOMO, Mobile Pinning and Instagram Ads
Jul 11, 2014

Social Media Updates: JOMO, Mobile Pinning and Instagram Ads

Is Facebook abstinence catching on? Which networks top mobile sharing? What industry has invaded Instagram with ads? Get those answers and more with this week’s roundup of social media news for marketers and PRs.

Social Media Updates: Video Ads, Buy Now and LinkedIn Barbie
Jul 04, 2014

Social Media Updates: Video Ads, Buy Now and LinkedIn Barbie

What’s the latest on Facebook video ads? Does Google+ really have a foot in the grave? What does Barbie have to do with LinkedIn? Get the answers to those questions and more in this roundup of social media updates.

Social Media Updates: 280 Characters, News Feed Videos and Auto Awesome
Jun 27, 2014

Social Media Updates: 280 Characters, News Feed Videos and Auto Awesome

Social networks constantly make changes to their networks, creating opportunities and challenges for PRs and marketers. Stay up to date on the latest social media updates with this comprehensive list from the past week.

How to Measure Your PR in 7 Steps
Jun 26, 2014

How to Measure Your PR in 7 Steps

PR pros face scrutiny to show how their efforts impact the bottom line. But how can you determine the impact of increased engagement and exposure? Start measuring PR by following these seven steps.

IFTTT Recipes, Social’s ROI and Curation Tools: PR Advice from Sarah Evans
Jun 25, 2014

IFTTT Recipes, Social’s ROI and Curation Tools: PR Advice from Sarah Evans

The ubiquity of digital and social media has sent PR into a state of flux, forcing PR pros to wear many new hats. Here’s advice from Sarah Evans on the tools, tactics and best practices you’ll need to succeed.

What’s the State of Public Relations in 2014? Find Out in Our Free Guide!
Jun 18, 2014

What’s the State of Public Relations in 2014? Find Out in Our Free Guide!

In the digital world, it can be difficult to separate fact from fiction. Vocus and Market Connections provide a clear view of the state of public relations with its survey of 325 mid- and senior level marketing and PR professionals.

Who Will Win the World Cup? Marketers.
Jun 16, 2014

Who Will Win the World Cup? Marketers.

Though no one knows who will take home the World Cup trophy, one group has already won: marketers. Sports and events marketing is a huge opportunity for all brands…not just the biggest corporations.

Fundamentals for the New Era PR Pro: Don’t Get Left Behind
Jun 10, 2014

Fundamentals for the New Era PR Pro: Don’t Get Left Behind

How has a PR pro’s role evolved? They have become the community hub, content producers and marketers who act as producers, content creators, and, at times, journalists. Sarah Evans shows you what you need to know.

Demand Success in a Post: Highlights from Day 2 of #Demand14
Jun 09, 2014

Demand Success in a Post: Highlights from Day 2 of #Demand14

Demand Success sadly came to an end, but now we get the exciting opportunity to implement what we learned in our professional lives. Refresh your memory with this recap of each of day two’s sessions.

Demand Success in a Post: Highlights from Day 1 of #Demand14
Jun 06, 2014

Demand Success in a Post: Highlights from Day 1 of #Demand14

Want to revisit your favorite Demand Success moments? Catch the highlights from day one of #Demand14, including presentations by Randi Zuckerberg, Laura Ries and Adrian Grenier.

Cheat Sheet: Snapchat for Marketing and PR
May 27, 2014

Cheat Sheet: Snapchat for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Snapchat offers a mobile-only […]

Cheat Sheet: Vine for PR and Marketing
May 23, 2014

Cheat Sheet: Vine for PR and Marketing

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Vine is the home […]

Cheat Sheet: Instagram for Marketing and PR
May 21, 2014

Cheat Sheet: Instagram for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Instagram offers a wholly […]

The Demand Success 2014 Speaker Infographic
May 20, 2014

The Demand Success 2014 Speaker Infographic

Believe it or not, the Demand Success Marketing and PR Conference in Washington, DC is only two weeks away. See the top industry minds who will present and the cutting-edge topics they’ll discuss.

Cheat Sheet: Pinterest for Marketing and PR
May 19, 2014

Cheat Sheet: Pinterest for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Pinterest, the online scrapbooking […]

Cheat Sheet: Flickr for Marketing and PR
May 15, 2014

Cheat Sheet: Flickr for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Flickr offers a massive […]

Cheat Sheet: YouTube for Marketing and PR
May 13, 2014

Cheat Sheet: YouTube for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. YouTube is the home […]

Cheat Sheet: Google+ for Marketing and PR
May 09, 2014

Cheat Sheet: Google+ for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Google describes Google+ as […]

Success in a Mature Social World: A Q&A With Sandy Pell
May 08, 2014

Success in a Mature Social World: A Q&A With Sandy Pell

Social media has grown up, and marketers and PR pros need a mature approach to reach increasingly scattered audiences. Get advice from Demand Success speaker and HootSuite’s communications manager Sandy Pell.

Cheat Sheet: How to Use LinkedIn for Marketing and PR
May 07, 2014

Cheat Sheet: How to Use LinkedIn for Marketing and PR

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. LinkedIn is where professionals […]

PrimeRevenue: Vocus Helped Increase Awareness of Our Award-Winning Solutions
May 06, 2014

PrimeRevenue: Vocus Helped Increase Awareness of Our Award-Winning Solutions

With offices on multiple continents, PrimeRevenue turned to Vocus to raise global awareness. The PR Suite helped them earn publicity in many key publications and position themselves as global leaders within their industry.

Cheat Sheet: Twitter for Marketing and PR Power
May 05, 2014

Cheat Sheet: Twitter for Marketing and PR Power

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Twitter offers a social […]

Adapt Your PR Skills or Die
May 05, 2014

Adapt Your PR Skills or Die

PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters’ advice for adapting your PR skills to a fast-paced communications world.

Cheat Sheet: How to Use Facebook for PR and Marketing
May 01, 2014

Cheat Sheet: How to Use Facebook for PR and Marketing

This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Facebook is where people […]

Mark Schaefer: How to Avoid Content Shock and Win the Future
May 01, 2014

Mark Schaefer: How to Avoid Content Shock and Win the Future

Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.