This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Twitter offers a social […]
PR pros are in danger of falling victim to Digital Darwinism. Avoid going the way of the dodo with social media consultant Gabrielle Laine-Peters’ advice for adapting your PR skills to a fast-paced communications world.
This post is an excerpt from our free ‘Social Media Marketing and PR Cheat Sheets‘ guide. Facebook is where people […]
Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.
The PR industry has always tried to measure results, but for too long it has measured the wrong things. Get tips for properly measuring your PR from Demand Success speaker Shonali Burke.
The Autism Society of NC used the Vocus Marketing Suite’s email to urge action among constituents and lawmakers. What happened next was unprecedented. The NC legislature voted on and passed autism insurance reform!
Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question “Are you open to social media pitches?”
Journalism and reporting changed drastically in 2013. Gini Dietrich and two Vocus experts team to identify and share the latest industry best practices considering the current state of the media.
Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
The biggest problem facing businesses? Lacking a narrow focus. When a brand disseminates too many messages, it dilutes the brand and confuses their audience, says Laura Ries.
Vocus PAC Software is the preferred solution for corporations, associations, unions and member-based organizations. See why Vocus has been the most popular software three years running.
Brand value is your north star. As your business evolves, keep in mind why customers have built relationships with you. This will ensure that you don’t divert too far from the brand you were.
Metrics are important, but not everything comes down to numbers. Ellis Pines suggests building a brand story by recognizing your target audience’s humanity and appealing to their aspirations and dreams.
What does “City Slickers” teach about branding? You get one message and often one chance to connect with your target audience. Be creative, relevant, smart and know they may remember one thing.
Your brand isn’t the aspiration for what you aim to become. Ford’s Scott Monty says businesses build strong brands by creating positive customer experiences day in and day out.
The term ‘brand’ references marks put on steer to show ownership. Today, many brand messages belong on a steer’s rear. Shel Israel says great messengers listen and respond to customers.
Newspapers innovated but also succumbed in 2013. As the news industry continues to evolve, see what marketing and PR pros need to survive in 2014 and beyond.
How do you define your brand? Selma Bouhl and Seth Spiro of The American Red Cross say that your brand has to be rooted in your values and “reason for being.”
What’s the most important part of a digital strategy? Inspiration. Paull Young of charity: water says igniting passion in customers and employees will turn them into advocates.
The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.
Avoid junk food and keep your heart healthy. The same advice a physician gives works for people looking to keep a brand healthy, says Pamela Mulder Ratti of Fadeproof.
Need help building your brand? CHIEF’s Chris Lester has advice to help you create a powerful one: Follow your heart to build your brand and follow data to market it.
Need help building your brand? Listen to your customer not as an anthropologist but as a trusted friend. Eric Duehring’s branding rule will help you understand customers holistically.
Focusing too much on competitors will harm your brand. C.C. Chapman suggests taking a long, hard look at your own brand and developing a strategy based on what you really are.
Media had a tumultuous year in 2013. Did your PR strategy keep up with the changes? Update your 2014 PR strategy with five tips and get even more from Gini Dietrich’s webinar.
1-877-297-8912from 8 AM - 5 PM CT