Contributors


About Brian Conlin

Brian Conlin is a content marketing manager for Cision. A former journalist, he enjoys researching and developing accessible content. When not writing, you will find him watching baseball and college basketball, sampling craft beer and enjoying Baltimore. Find him on Twitter @BrianConlin13.

#Demand13 Liveblog: Arianna Huffington: Marketing Megatrends
Jun 20, 2013

#Demand13 Liveblog: Arianna Huffington: Marketing Megatrends

At Demand Success 2013, Arianna Huffington discussed the latest online and social media trends, revealing her vision of a hybrid future where traditional and new media become one.

9 Ways to Generate Publicity With Social Media
Jun 17, 2013

9 Ways to Generate Publicity With Social Media

With journalists now monitoring social media for the latest stories, a groundswell of buzz around your news can get you into the headlines. Here are nine ways to approach it.

Mellow Mushroom: Our Vocus Suite Supports 150+ Restaurants!
Jun 13, 2013

Mellow Mushroom: Our Vocus Suite Supports 150+ Restaurants!

Mellow Mushroom’s PR went from unstructured to centralized thanks to Vocus PR Suite. Find out how the brand delivers local and national publicity success to its franchisees.

Two Ways to Attract Publicity Without A New Story
Jun 12, 2013

Two Ways to Attract Publicity Without A New Story

Earning publicity doesn’t always require pitching a fresh story to reporters and bloggers. Instead, you can attract them to you with these two straightforward PR techniques.

Links We Love: Repurposed Infographics, Targeted Video and Mad Mob
Jun 07, 2013

Links We Love: Repurposed Infographics, Targeted Video and Mad Mob

A print ad did what? Find out how one Brazilian company’s old school print ad generated new school buzz and the week’s top marketing news in Links We Love.

50 Astonishing Mobile Search Stats and Why You Should Care
Jun 04, 2013

50 Astonishing Mobile Search Stats and Why You Should Care

Phones are now the go-to tool for communicating, emailing, social networking, checking the time, killing time, taking photos and – increasingly – finding and researching businesses. Here are the numbers…

10 Essential Ways to Optimize for Local Search
May 15, 2013

10 Essential Ways to Optimize for Local Search

Just because your website is optimized for “regular SEO” doesn’t mean that it’s optimized for local search. Here are 10 musts to optimize for local search.

Todd Defren’s Five Tips for Leveraging Earned Media
May 13, 2013

Todd Defren’s Five Tips for Leveraging Earned Media

Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd’s recent webinar to generate more of it and boost your marketing campaigns.

How to Meet Mad Men’s Elisabeth Moss at #Demand13
May 08, 2013

How to Meet Mad Men’s Elisabeth Moss at #Demand13

What’s cooler than hearing Elisabeth Moss (aka Peggy Olson from AMC’s Mad Men) speak at Demand Success? Meeting her.

10 Steps to Reinvent Media Strategy
May 06, 2013

10 Steps to Reinvent Media Strategy

If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.

SafeAuto Drives National Publicity with Vocus!
Apr 29, 2013

SafeAuto Drives National Publicity with Vocus!

Battling competitors with bigger marketing budgets, SafeAuto leveled the playing field with Vocus online news releases to generate national publicity.

8 Steps for Handling Online Criticism
Apr 29, 2013

8 Steps for Handling Online Criticism

Online haters can hurt your brand, damage reputations and drive away customers. Here are eight tips to defuse digital drama from Andrea Weckerle of CiviliNation.

8 Reasons Brands Should Have CEOs on Social Media
Apr 24, 2013

8 Reasons Brands Should Have CEOs on Social Media

Many CEOs are hesitant to get involved in the social media revolution. Here are eight marketing and brand benefits that might change their minds.

Publicity: How to Identify The Right Story to Pitch
Apr 01, 2013

Publicity: How to Identify The Right Story to Pitch

Publicity is vital for your business, but don’t start pitching without a plan. Use this two-step process to strategize your brand’s key message and the right story to illustrate it.

Supercollar: I’ve Had 200 Media Hits; Most Started With HARO!
Mar 14, 2013

Supercollar: I’ve Had 200 Media Hits; Most Started With HARO!

“I don’t buy advertising,” says Jane Angelich of Supercollar. “A much better way to promote my product is to get somebody to write about it.”

CastMedic Designs Gets National TV Publicity with Vocus
Mar 08, 2013

CastMedic Designs Gets National TV Publicity with Vocus

With no budget for publicity, Christina Daves turned to HARO publicity alerts from Vocus to promote her new business. The results were astounding.

Six Easy Ways to Generate Publicity for Your Business
Feb 07, 2013

Six Easy Ways to Generate Publicity for Your Business

Like anglers and their fish tales, customers are often dubious about the claims that businesses make in their marketing. However, businesses have a validation tool even more powerful than an angler’s snapshot: third party publicity. Like angling ...

PRWeb Kicks Off 2,500,000 YouTube Views for Havard!
Feb 01, 2013

PRWeb Kicks Off 2,500,000 YouTube Views for Havard!

You may have seen YouTube sensation’s Havard Rugland’s incredible kicking skills on Good Morning America, on NBC Nightly News or on The New York Times website. But do you know that his story took off through PRWeb, the world’s #1 news release...

Eight Tips to Make Pitching Bloggers a Home Run
Dec 27, 2012

Eight Tips to Make Pitching Bloggers a Home Run

Whether gained via blog or traditional media, publicity aids your business with exposure, third-party validation, higher SEO, and other benefits.
Though the perks are similar, the method of pitching bloggers and traditional media members...

Three Quick Twitter Tips for Generating Holiday Publicity
Dec 17, 2012

Three Quick Twitter Tips for Generating Holiday Publicity

Retailers bombard Twitter users during the holiday season with promotions, and many tweets get lost in the scrum. But there’s another way to use Twitter to be more visible: harnessing the network’s reach to generate publicity from journalists and ...

How to Generate Holiday Publicity with Thought Leadership
Dec 11, 2012

How to Generate Holiday Publicity with Thought Leadership

For many B2B businesses, especially in service industries, generating publicity is less about the ‘stuff’ you can offer and more about the ideas, insight and expertise you can provide. Being a “thought leader” can lead to lots of holiday media...

Three Easy Ways to Pitch for Holiday Media Publicity
Dec 04, 2012

Three Easy Ways to Pitch for Holiday Media Publicity

At the end of the year, everyone has the holidays on their mind – and that includes journalists and bloggers looking to satisfy their readers’ craving for holiday content.

By making your business available and and providing strategic...

Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!
Oct 15, 2012

Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!

Forget James Bond’s choice of drink; the best product placement happens when switched-on PR people seize real-life news opportunities to insert their brand into the headlines. This weekend’s Toyota Endeavour stunt made headlines around the world ...

Diamond Nexus: Vocus Streamlined Our Online Marketing!
Oct 09, 2012

Diamond Nexus: Vocus Streamlined Our Online Marketing!

“Vocus makes it easier to do our job,” says Kyle Blades, Director of Marketing for lab-created diamond manufacturer Diamond Nexus. “It’s streamlined our process of creating and sending out content and we started seeing an impact straight...

Stay Positive! Or, The Dangers of Negative Marketing
Oct 08, 2012

Stay Positive! Or, The Dangers of Negative Marketing

Some of the tactics employed in this year’s presidential race are perfect to apply to your own marketing campaigns. However, when it comes to negative campaigning, you might be better off leaving it to the politicians and keeping your own...