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Cision's Top 5 Resources of 2020
Dec 29, 2020

Cision's Top 5 Resources of 2020

Need a break from the holiday madness? Here's a list of our 5 most popular resources from 2020.

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How to Grow Your Agency During Tough Times
Nov 11, 2020

How to Grow Your Agency During Tough Times

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty

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Your Employees Are Your Best Asset— Let Them Tell Your Brand Story
Jun 03, 2020

Your Employees Are Your Best Asset— Let Them Tell Your Brand Story

How to engage your employees to tell your brand story; a valuable asset in uncertain times.

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COVID-19 Pandemic Sparks Innovation in Meeting Unprecedented Newsroom Challenges
May 14, 2020

COVID-19 Pandemic Sparks Innovation in Meeting Unprecedented Newsroom Challenges

How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.

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3 Surefire Ways to Make Seasonal Events Shine
Feb 13, 2020

3 Surefire Ways to Make Seasonal Events Shine

Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.

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PR and the International Crisis: 3 Lessons from the Smolensk Crash
Feb 12, 2020

PR and the International Crisis: 3 Lessons from the Smolensk Crash

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

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How to Boost your D.I.Y. PR Campaign
Jan 31, 2020

How to Boost your D.I.Y. PR Campaign

How to Boost your D.I.Y. PR Campaign

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The 3 Most Important UGC Marketing Trends to Keep an Eye On
Jan 14, 2020

The 3 Most Important UGC Marketing Trends to Keep an Eye On

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.

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Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)
Oct 30, 2019

Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)

How travel-start ups and independent hoteliers can access travel PR to effectively grow business.

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Thinking Beyond the News Release
Oct 16, 2019

Thinking Beyond the News Release

As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans.

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As Consumer Trust Thins, Marketers Must Pivot to Earned Media
Oct 02, 2019

As Consumer Trust Thins, Marketers Must Pivot to Earned Media

Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...

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How to Get Media Coverage for Your Experiential Marketing Event
Aug 28, 2019

How to Get Media Coverage for Your Experiential Marketing Event

Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships

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Measuring the Impact of Earned Media Content
Aug 07, 2019

Measuring the Impact of Earned Media Content

Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.

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Three Steps to Avoiding Vanity Metrics in Public Relations
Jul 31, 2019

Three Steps to Avoiding Vanity Metrics in Public Relations

Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?

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Behind the Curtain of Vanity Metrics
Jul 24, 2019

Behind the Curtain of Vanity Metrics

What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?

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