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This post was written by a guest Cision contributor.
3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty
How to engage your employees to tell your brand story; a valuable asset in uncertain times.
How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America.
Tapping into existing holidays is one great PR strategy for companies, but inventing a holiday that can become a tradition for years to come is a truly special experience for brands and their fans.
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?
How to Boost your D.I.Y. PR Campaign
Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company.
How travel-start ups and independent hoteliers can access travel PR to effectively grow business.
As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans.
Between bots, political polarization, native advertising, and fly-by-night publications, consumers have real reason to doubt what they read online. Rightfully, they view some media with more suspicion than others: Although just half of consumers...
Pop-ups and events are increasingly driving organic buzzworthy content for many companies. You can implement this strategy and build trust with your consumers through earned media gained through your press and influencer partnerships
Monitoring the web for Earned Media coverage is table stakes – of course it’s important to hear what’s being said and by whom, but we’ve graduated to a more advanced level of knowledge. Here are the strategies we suggest you apply to your data.
Now that we know what Vanity Metrics are and we’ve peeked behind the curtain (see Part 1 here) how can PR & Comms act on this knowledge?
What data are you using to measure your performance, and how do you know this data isn’t a vanity metric and is actually valuable to your business?
