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This post was written by a guest Cision contributor.
In this highly politicized society, brands must think critically about how they fit in, especially when ambivalence is no longer an option.
Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.
Improve your writing and create less work for your editor.
PR pros are focusing more on quality coverage over quantity. The next industry shift to prepare for is a new way of understanding media monitoring.
Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.
Which is better — a solo PR professional or a large agency? Read on to find the answer.
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.
AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?
Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why.
Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.
When discussing the impact of AI, public relations has been greatly affected by recent developments in technology. Learn how it can improve PR.
Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.
In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.