Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.
You don’t have a comms strategy unless you have a workforce comms strategy. That was our message to comms pros attending Cision’s CommsCon in London.
Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.
When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.
To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.
Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.
Innovation is not always about creating something new. Sometimes, it’s about ensuring that offerings evolve to meet the changing needs of the audience.
Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.
Traditional news outlets have begun creating content for Snapchat’s audience. Here are some news organizations to keep on your Snapchat radar.
Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.
PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.
Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results.
Done well, press releases are still valuable, but the rise of practices like content marketing have transformed the brand-audience relationship.
Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.