Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.
Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.
If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.
For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.
Check out these eight tips to prep spokespeople so that they can crush their next radio interview.
To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.
It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.
I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...
Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the […]
Don’t get fooled by the fakery. Here are a few tips to help you evaluate a potentially fake photo.
We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the...
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
Risking your business for a photo is silly. It’s best to get it right the first time. Here’s a guide to understanding basic copyright rules for your blog.
For better or worse, consumers are in charge of their media choices. So, if your company can’t reach them in a trustworthy, engaging way, then you can bet your brand will take a hit. The message for marketers? Stop thinking like an advertiser and ...
Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.
Since the introduction of Periscope and Meerkat (RIP), there have been thousands of articles and blog posts hyping live streaming […]
New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.
Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]
SWEEPSTAKES OFFICIAL RULES NO PURCHASE NECESSARY. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE ENTRANT’S CHANCES OF WINNING. […]
It’s easier to make a resolution than it is to keep it. Set small habits instead, and see big results.
New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429...
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
Everyone who sits at a poker table puts on a poker face. That’s not to say players try to look as blank as possible — in many cases, it’s quite the opposite. By adopting a specific persona, players encourage their competitors to make decisions on ...
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