In the (uncomfortably) near future, a far greater portion of news stories will be assembled and written by newsbots. What does this mean for PR?
Do influencers still influence anyone in 2018? With that in mind, let's check who is truly influential today and whom you should pitch for better results.
Beyond owned media, we’ve found that a hybrid model of earned and owned can boost performance. Think of it as owned media with a twist of earned.
Due to these vast differences, the entire PR strategy for a B2B company should have its own set of goals and priorities.
If your brand offers to make a meaningful difference young consumers will thank you with their loyalty. But, you have to be careful when supporting a cause.
AMEC unveiled a brand new resource to help PR professionals build impactful measurement programmes today at its annual Barcelona summit.
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four Gold awards.
For business owners, superfans are dream customers. As a result, you should focus significant energy on identifying and cultivating your superfans.
Check out these eight tips to prep spokespeople so that they can crush their next radio interview.
To truly get a comprehensive understanding of how your brand fits into the media landscape you need to think a step beyond traditional media monitoring.
It might sound crazy, but a few rounds of Cards Against Humanity can teach you quite a bit about content personalization. Read on to learn more.
I’d like to introduce you to one of our regular contributors on the Cision blog, Susan Guillory. When she’s not writing about communications and PR for us, she’s running Egg Marketing, a content marketing firm that provides blog posts,...
Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the […]
Don’t get fooled by the fakery. Here are a few tips to help you evaluate a potentially fake photo.