It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and...
Blogging can (and should) do more than just update readers on the latest news and events of the day.
When done right, your posts can educate readers, establish you as an authority in your field, and help position you as a go-to resource in ...
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is...
During a panel Q&A session at the London leg of the Cision World Tour, experts explained that PR professionals now have the opportunity to demonstrate the impact their work has on a company’s business objectives.
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that ...
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds? None of the above. The answer is a measly eight seconds — one second less than a goldfish’s.
Jay Baer explains how to listen to customers and embrace complaints.
The internet has changed the way we discover and consume information. Think about the year 2000 — you put a keyword in the search bar and websites with the highest keyword concentration were the ones that appeared on top. Things gradually changed ...
Scott Stratten explains why employee opinions are their own…and a reflection of your brand.
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
Neal Schaffer provides insights on how to generate leads from social conversations.
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here’s how to make the most of it.