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When your employees build their own ‘personal brands’ on Facebook and Twitter, their output can clash with your business’s marketing goals. However, co-branded employees don’t have to be a liability. Here are some ways to capitalize on employees’ ...
Are you making a list of holiday social media tactics and checking it twice?
If not, don’t fret; Vocus is here to help. Check out what Mark Schaefer, a marketing consultant, social media expert, and author of The Tao of Twitter, has to say ...
Every smart marketer knows that creating compelling search and social media content is the key to attracting, engaging, and retaining customers. Now, with the holidays now in full swing, we have a unique opportunity to connect with audiences on a ...
It takes a good amount of time to get Thanksgiving dinner on the table. Likewise, as anyone who has ever been involved in writing a whitepaper or guide knows, it takes time to select a topic, do your research, consult with experts, draft, rewrite ...
According to the 2011 AllRecipes.com holiday survey, 82% of consumers surveyed think Thanksgiving has been drowned out by early Christmas marketing. So what have brands been doing do to get their Thanksgiving campaigns noticed? The five great...
HARO publicity alerts founder and Vocus small business expert Peter Shankman is an invaluable resource on marketing and publicity for businesses of all sizes. We caught up with him to ask for some tips on pitching reporters during the...
The big brands are out in full force for the holidays. Target, for instance, started running holiday ads six weeks before Thanksgiving – and more brands have since followed suit. Don’t be intimidated, though: there are plenty of tricks for...
Millions of potential customers are searching online for businesses like yours. With PRWeb (now the world’s #1 news release) you can attract them directly to you. For best results, all you need to do is make your story clear and engaging. This...
86% of small businesses now consider Facebook a valuable marketing tool. Fans of a business are 79% more likely to buy from it than non fans. One fifth of consumers now feel more comfortable buying from a business’ Facebook page than from its...
It’s impossible to separate social media and traditional media. Online, they make one large ecosystem.
Most shared stories within social networks come from traditional media, which in turn comprises roughly 10 percent of news media’s...
The Flottman Company’s Vocus-powered publicity run started with a HARO publicity alert and ended in the Cincinnati Enquirer – via CNBC and The New York Times. Here’s the full story of how Director of Marketing and Communications Ed McMasters...
The Information Age is an exciting time to live, hanks in large part to incredible innovations in science and technology, as well as art, film and music. So much change and discovery is taking place right now that you could almost compare the...
A recent Forrester report states that social media tactics are not meaningful sales drivers. Another survey, by ExactTarget, shows that consumers prefer email to social media for receiving promotion offers. Do these figures make social media less ...
While small businesses tend to not have the monetary and staff resources of larger businesses, there are tools and methods available to help smaller companies gain a foothold on the market. The competition can be somewhat equalized via social...
Twelve years ago I stumbled upon a genius formula for growing a remarkable, industry-dominating business. I found it in the unlikeliest of places: a pumpkin patch. I was working 25 hours a day to keep my moderately successful business going when...
