Contributors


About David Moore

Integrated Communications & Digital Marketing Strategist

Join Us March 9th for Cocktails, Apps & Empowering Conversations
Mar 06, 2018

Join Us March 9th for Cocktails, Apps & Empowering Conversations

The Press Release Turns 112 This Year: the Evolution
Feb 21, 2018

The Press Release Turns 112 This Year: the Evolution

People ask us quite often if the press release is dead. After 112 years, we’d say it's just evolved.

CES 2018 PR Recap
Feb 08, 2018

CES 2018 PR Recap

See which brands were able to score some serious PR wins.

How Burger King Mastered PR Newsjacking
Feb 02, 2018

How Burger King Mastered PR Newsjacking

Why would the King of Burgers create an add about net neutrality?

5 Tips For Securing Your PR Budget In 2018
Nov 27, 2017

5 Tips For Securing Your PR Budget In 2018

Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.

Using PR to Increase Website Traffic
Jul 21, 2017

Using PR to Increase Website Traffic

For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about...

Build Stronger Relationships with Your Media Contacts
Jul 11, 2017

Build Stronger Relationships with Your Media Contacts

Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.

Facing a PR Crisis? It Could be Worse. You Could Work for Uber.
May 04, 2017

Facing a PR Crisis? It Could be Worse. You Could Work for Uber.

Uber is facing a mountain of bad PR news so far this year. What can your brand learn from them about crisis management?

Misconceptions About Media Monitoring
Apr 04, 2017

Misconceptions About Media Monitoring

Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....

How to Plan for 2017 With PR Analytics
Feb 10, 2017

How to Plan for 2017 With PR Analytics

How to create a data-driven Public Relations strategy using advanced PR analytics to optimize your strategy and prove your ROI.

How to Get Perspective on Your Brand’s Reputation
Oct 27, 2016

How to Get Perspective on Your Brand’s Reputation

Your brand’s reputation should be one of your biggest assets. Once you understand your reputation you can manage and even market it.

PR Driving Enrollment for Colleges & Universities
May 04, 2016

PR Driving Enrollment for Colleges & Universities

Higher Ed PR professionals need effective media monitoring & reporting to quickly get in front of developing stories, identify new opportunities for media coverage and prove the ROI of...

Top 5 Ways to Improve Your Google Search Results
Feb 19, 2016

Top 5 Ways to Improve Your Google Search Results

There’s a lot in PR that we can’t really control. We can’t force journalists to write positively about our brands. We can’t make a post go viral. That’s one of the frustrating things...

Think Like a Marketer to Increase Your PR Budget
Jan 22, 2016

Think Like a Marketer to Increase Your PR Budget

I am sure I may get some push back on this; hear me out before you put my head in a noose. PR professionals need to adopt the strategies that have made marketing an integral part of modern...