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Integrated Communications & Digital Marketing Strategist
People ask us quite often if the press release is dead. After 112 years, we’d say it's just evolved.
See which brands were able to score some serious PR wins.
Why would the King of Burgers create an add about net neutrality?
Here are 5 tips for securing your PR budget in 2018 to ensure success. If you do not fight for an increase in budget then it will be reduced, ensure continued investment in your PR strategy.
For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about...
Move out of the "stranger zone" and get your PR pitches read by developing a relationship with your media contacts.
Uber is facing a mountain of bad PR news so far this year. What can your brand learn from them about crisis management?
Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service....
How to create a data-driven Public Relations strategy using advanced PR analytics to optimize your strategy and prove your ROI.
Your brand’s reputation should be one of your biggest assets. Once you understand your reputation you can manage and even market it.
Higher Ed PR professionals need effective media monitoring & reporting to quickly get in front of developing stories, identify new opportunities for media coverage and prove the ROI of...
There’s a lot in PR that we can’t really control. We can’t force journalists to write positively about our brands. We can’t make a post go viral. That’s one of the frustrating things...
I am sure I may get some push back on this; hear me out before you put my head in a noose. PR professionals need to adopt the strategies that have made marketing an integral part of modern...
