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Erienne Muldoon is a senior customer content specialist for Virtual Press Office, PR Newswire’s trade show marketing solutions division. When she's not advising clients on storytelling best practices, you can find her tweeting about Cleveland, PR, and video games @ECMuldoon.
No matter how the fall tradeshow season shapes up, take these steps to ensure you’ll be ready to deliver valuable stories to your readers.
With so many dates and itineraries up in the air, it can be challenging to plan 2020 election stories ahead of time.
As the meeting landscape shifts, these best practices will help journalists navigate whatever the event world’s new normal becomes.
Covering the election or planning other stories around it? We’ve compiled a list of key 2020 election event dates that are expected to dominate news cycles through June.
If you’re not an event guru, it’s easy to overlook trade shows. But there’s a lot of value for bloggers in these spaces.
As an event organizer, think about your hallmarks for success. You probably want to see attendance go up, booth space sell out, sponsorships increase and panels expand — all while creating a memorable, productive experience. Influencer marketing can ...
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women. In a space that we expect to be dominated by men, these female...
Trade shows and events offer the perfect opportunity for companies to experiment; brands can leverage other industries to create an authentic event experience.
