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Contributor

Erin Payton

About Erin Payton

Erin Payton is an Integrated Marketing Manager for Distribution at Cision. In her role, she develops multichannel marketing campaigns, drives demand generation, fosters brand awareness and creates thought leadership. Away from the keyboard, she is an unabashedly enthusiastic cat mom to Mia.

How Do You Solve for the 'S' in ESG?
Sep 13, 2021

How Do You Solve for the 'S' in ESG?

How (and why) brands should address their social impact.

Get It Now
Newsworthy Reasons to Write a Press Release: Part 4: Brand and Marketing
May 31, 2022

Newsworthy Reasons to Write a Press Release: Part 4: Brand and Marketing

Launching a new campaign? Trying to rebrand your company? Did your website just undergo a makeover? Let the world (and potential customers) know.

Get It Now
Newsworthy Reasons to Write a Press Release: Part 3: Product or Service News
Mar 24, 2022

Newsworthy Reasons to Write a Press Release: Part 3: Product or Service News

Launching a new product? Enhancing your service offerings? Let the world (and potential customers) know.

Get It Now
Newsworthy Reasons to Write a Press Release: Part 2: Employee News
Feb 24, 2022

Newsworthy Reasons to Write a Press Release: Part 2: Employee News

Promoting an employee? Naming a new executive? Celebrating a staff accomplishment? Don't keep that news to yourself.

Get It Now
Newsworthy Reasons to Write a Press Release: Part 1: Company Growth
Jan 31, 2022

Newsworthy Reasons to Write a Press Release: Part 1: Company Growth

Opening a new business? Expanding operations? Celebrating a milestone? Don't keep that news to yourself.

Get It Now
5 Insider Tips for Pitching Your CES Story
Dec 21, 2021

5 Insider Tips for Pitching Your CES Story

Build a buzz for your brand at the 2022 Consumer Electronics Show.

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3 Key Considerations for Communicating Financial News
Nov 11, 2021

3 Key Considerations for Communicating Financial News

KeyCorp's Chief Communications Officer gives her advice for communicating financial news.

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7 Takeaways from State of the Press Release LIVE
Oct 18, 2021

7 Takeaways from State of the Press Release LIVE

Learn how experts use press releases to build and manage their brands.

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5 Things We Learned From the 2021 State of the Press Release
Sep 13, 2021

5 Things We Learned From the 2021 State of the Press Release

Key takeaways for PR pros from an analysis of 100,000 press releases.

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3 Reasons Multimedia Should Be Part of Your Comms Strategy
Jul 07, 2021

3 Reasons Multimedia Should Be Part of Your Comms Strategy

There's a little bit of magic in multimedia.

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10 ESG Lessons From the NIRI 2021 Virtual Conference
Jun 28, 2021

10 ESG Lessons From the NIRI 2021 Virtual Conference

Top ESG news and trends IR pros need to know about now.

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3 Tips For Avoiding Jargon in Your Communications
May 25, 2021

3 Tips For Avoiding Jargon in Your Communications

It might be time to ease up on the acronyms and insider lingo.

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