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According to Forbes, businesses launch a quarter-million new products every year. Upwards of 90% of them fail. That’s a staggering statistic and so we’ve combed through a number of posts and articles to find these five ultra-creative ideas for...
Note: The following post was written by Vocus CEO Rick Rudman (Twitter | bio). At Vocus, we’ve always strived to […]
The following is a statement by Vocus CMO Jason Jue: Yesterday, PRWeb learned a press release live on its site was […]
PRWeb transmitted a press release for ICOA that we have since learned was fraudulent. The release was not issued or […]
As a marketing, PR and communications pros, we face a daily push for more and more creativity in our strategy, […]
Did you know that Cyber Monday itself may have originally been a PR stunt? Wikipedia says the term debuted in November 2005 in this press release issued by the National Retail Federation. Stunt or not, it’s a huge opportunity for businesses to...
A timely, well written press release with a snappy headline that draws in readers might get 2,500 page reads. That’s […]
Sandy made headlines this week by upending our routines, causing damage, power outages and other disastrous news. However, in the […]
—-> Note: This post is an x-post from the Vocus blog. She wanted the job. That much was clear when […]
The concept of advertorials – a blend of advertisements and editorial has existed at least since 1946, according to Merriam-Webster. Back then, magazines and newspapers usually boxed advertorials in neat little packages with different fonts and...
A few weeks ago Access Intelligence announced its acquisition of four publications – including Chief Marketer – from Penton Media. This news, which went largely unnoticed, is yet more evidence of a larger and unstoppable trend. PR is becoming...
Search has had a significant impact on the press release’s evolution. While press releases are still viable means for announcing […]
20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution...
Ever hear the expression, “the whole is greater than the sum of the parts.” We think this perfectly describes the […]
What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.
