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Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here’s how to put the social into your PR activities.
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.
The Independent PR Survey checks the pulse on the current state of the PR business. Here’s what public relations professionals had to say.
The PESO model is all about taking a smarter, more strategic approach to communications across your organization to create better outcomes for your customers and your bottom line. As long as you make that clear in your presentation, you should...
Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts. Luckily, the PESO model makes it easy to...
Working on your paid, earned, social and owned media strategy but running into roadblocks? PESO expert Gini Dietrich explains how to overcome your obstacles.
Don’t think PR can show a return-on-investment? Think again – thanks to the PESO model and its reshaping of the conversation around public relations.
