Creating social media campaigns often generate scores of ideas. How do you delineate the winners from the losers? I start […]
Twenty-eight percent of adult Internet users and 22 percent of the entire U.S. population are on Pinterest, according to Pew […]
What a wild Brand Bowl it was. Before we declare our winners, let’s discuss several interesting trends that emerged. Many […]
It was a prolific start of the week for hackers. Over the weekend, Crayola’s Facebook page started posting off-color remarks of […]
It’s time for the new year. PR pros are actively building and deploying their 2015 plans, but they have to […]
The giving season is almost finished and by the end of the week most of us will have received our […]
WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress […]
The year is coming to a close, and as a result many accolades are being given. While many industry pundits […]
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
The Holmes Report featured a remarkable interview with WPP Chair Sir Martin Sorrel. The marketing magnate proposed that data and […]
Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]
When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]
PR pros have a fantastic opportunity to put their brand in the spotlight and generate buzz and awareness this Giving Tuesday. Get the five tips you need to succeed on #GivingTuesday this holiday season.
Stats are great. When they provide meaningful insights, they’re even better. Geoff Livingston curated seven PR stats from studies that migh convice you to change your PR plans in the near- and long-terms.
Your content may get reads, but does it actually make an impact? Altimeter Group’s Brian Solis reveals his secret to stand out content: empathy. See how you can better understand your audience and meet their needs.
Do you data puke? Google’s Adam Singer says many PR pros share analytics and reports that have no meaning. Get Adam’s tips for how to solve data puking…and 10 more of his online PR insights.
What’s the future of PR? At Vocus and Cision’s Future of PR conference representatives from Airbnb, Cisco and Orange Silicon Valley weigh in…and showed what steps they’re taking to prepare for it.
The new social network Ello is dominating conversations. Why and what does that mean for PR? People want ad-free content. Here are a few models to follow to take advantage of this trend and build good will.
There are many trends in media, many of which revolve around social media and the incredible amount of data it creates. But social media marketing blogs are not informing their publics about the one trend they cannot afford to miss: The...
A common mistake with PR is an over-messaged approach to communicating. Corporate messaging means a lot to executives and maybe employees. On the other hand, customers care little about the intricacies of a company. What’s a PR team to do? Here...
Apple and U2 managed to irritate millions of people by forcing them to download the band’s latest album. Will that move diminish U2’s brand? Geoff Livingston has the answer. Check it out!
How can you do reputation management in an age when everything leaks? Crises are never fun to endure, but these four tips will make getting through a crisis as painless as possible and keep your reputation from getting dinged.
Facebook is making algorithm changes, and Google always seems to have an update around the corner. Why do algorithms change so frequently? See what the root cause is and why more change is on the horizon.
The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.
Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.
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