Guest Contributor


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, reach out to us on Twitter @Cision.

A Definitive Guide to Tracking Social Media KPIs
Apr 29, 2021

A Definitive Guide to Tracking Social Media KPIs

Track the right metrics for your social media campaign.

Social Media and PR: 5 Brands That Got It Right
Feb 09, 2021

Social Media and PR: 5 Brands That Got It Right

See how five companies successfully and creatively use social media in their PR strategies.

Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands
Sep 10, 2019

Gerber Communications Tanya Layzell-Payne: How to successfully PR restaurant brands

Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'
Sep 09, 2019

Ruder Finn's Robin Grainger: Why it's time for B2B brands to gain a 'voice'

Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose
Sep 02, 2019

FleishmanHillard's Isobel Coney: Why businesses must engage in authentic purpose

Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.

Meet the Cision Insights team: Barney Baron
Aug 28, 2019

Meet the Cision Insights team: Barney Baron

Barney Baron, insights director in Cision's London insights team, discusses the key skills analysts need, why every day is different and his favourite PR campaigns.

An introduction to Cision Insights
Aug 27, 2019

An introduction to Cision Insights

Jen Reay, insights training and learning manager at Cision, explains how Cision's Insights team goes about helping clients to discover what their coverage actually means

Meet the Cision Insights team: Jazmine Duncan
Aug 27, 2019

Meet the Cision Insights team: Jazmine Duncan

Jazmine Duncan, senior research analyst in the UK Cision Insights team, talks about her role, her love of research and what a typical day looks like.

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose
Aug 14, 2019

Portland’s Mary Pollard: Forget profit versus purpose, it’s time for profit and purpose

Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships
Aug 13, 2019

Blueclaw’s Hayley Stansfield: Agency professionals should be building more trustworthy media relationships

Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]

Meet the influencers: Em Sheldon, Scarlett London and Travel Mad Mum
Aug 08, 2019

Meet the influencers: Em Sheldon, Scarlett London and Travel Mad Mum

For Cision’s latest white paper on influencer marketing, Influencer Champions asked Em Sheldon, Scarlett London and Travel Mad Mum for their views […]

Rainbow International’s David Shimwell: How to use PR as a franchise
Aug 07, 2019

Rainbow International’s David Shimwell: How to use PR as a franchise

David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]