Guest Contributor


About Guest Contributor

Cision invites PR and marketing professionals to share their best practices and advice with the Cision Blog audience. To share your story, reach out to us on Twitter @Cision.

Opinion: Why PR needs to keep it human to survive
Mar 07, 2019

Opinion: Why PR needs to keep it human to survive

Mike Sergeant, consultant, international leadership communications adviser and author of PR for Humans: how business leaders tell powerful stories, discusses […]

A media briefing with About Time Magazine
Mar 05, 2019

A media briefing with About Time Magazine

I went along to my first ever Cision media briefing this morning, where PRs gathered around the croissants and coffee […]

Opinion: Operating with a Year Zero state of mind
Mar 04, 2019

Opinion: Operating with a Year Zero state of mind

Mark Stringer, CEO of PrettyGreen, explains the agency’s Year Zero focus and why it didn’t make a song and dance […]

Opinion: Employers lead the way in Trust Barometer
Feb 26, 2019

Opinion: Employers lead the way in Trust Barometer

Thom Holliday, marketing manager at Edelman, discusses the findings from the agency’s latest Trust Barometer. In 2019, the Trust Barometer […]

Opinion: Five steps to creating a crisis comms plan
Feb 25, 2019

Opinion: Five steps to creating a crisis comms plan

David Sykes, account manager at Carrington Communications, details how you should go about creating a crisis comms plan and what […]

Opinion: Six things PRs and journalists get wrong about each other
Feb 11, 2019

Opinion: Six things PRs and journalists get wrong about each other

Donna Bowater, associate at Marchmont Communications and former journalist, reveals the six incorrect perceptions PRs and journalists have about each […]

Opinion: How to succeed in fintech and influence people
Feb 06, 2019

Opinion: How to succeed in fintech and influence people

Nick Murray-Leslie, CEO and principal at Chatsworth Communications, explores the growth of fintech and why “building a better mousetrap is […]

Opinion: Why PR and communications agencies should consider specialising
Jan 29, 2019

Opinion: Why PR and communications agencies should consider specialising

Victoria Moffatt, founder of specialist legal PR agency LexRex, explores why agencies who find their niche can be hugely successful. […]

Cision® expands Earned Media Management leadership with the addition of TrendKite
Jan 23, 2019

Cision® expands Earned Media Management leadership with the addition of TrendKite

According to our recent survey with PR Week, 77% of CMOs and CCOs believe that comms can do a better […]

Opinion: Improving mental health one of PR’s top priorities in 2019
Jan 14, 2019

Opinion: Improving mental health one of PR’s top priorities in 2019

Mark Flanagan, UK managing director at Portland, warns that the comms industry needs to tackle work-related stress and ensure it […]

Cision expands social marketing capabilities, driving the future of Earned Media Management
Jan 08, 2019

Cision expands social marketing capabilities, driving the future of Earned Media Management

More than ever, social media strategies are an essential part of any public relations plan and marketing campaign. By Kevin […]

Opinion: The power of podcasts for PRs
Jan 07, 2019

Opinion: The power of podcasts for PRs

John Higginson, MD of Higginson Strategy, explores the reasons behind the renaissance of podcasts and why the agency is starting […]