Guest Contributor


About Guest Contributor

We welcome opinion content and other article submissions from the earned media community. If you are interested in submitting a piece for the Cision website, please email prnews@cision.com.

Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice
May 10, 2018

Celebrating World Press Freedom Day: Raising Awareness and Focusing on Media Justice

The theme for this year's World Press Freedom Day was "keeping power in check: media, justice, and the rule of law."

4 PR Trends for 2017
Nov 15, 2016

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

Personal Versus Private in PR and Social Media
Nov 03, 2016

Personal Versus Private in PR and Social Media

Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.

5 Things to Research Before Pitching Freelancers
Sep 29, 2016

5 Things to Research Before Pitching Freelancers

Before you hit send on that next pitch, here are four pieces of research you need to find and pitch the right freelancers for your brand’s story.

4 Ways to Win Over Skeptical Consumers
Sep 22, 2016

4 Ways to Win Over Skeptical Consumers

Today’s consumers are empowered and keeping companies honest. If you want to win over skeptics before they turn into cynics, here’s what you need to do.

The Secret to Creating Shareable Stories
Sep 16, 2016

The Secret to Creating Shareable Stories

Is creating buzz for your business on your to-do list? If you don’t mind putting in the work with these 4 tips, your brand’s story can be seen and shared!

5 Offline Marketing Tactics That Boost Social Media Engagement
Sep 15, 2016

5 Offline Marketing Tactics That Boost Social Media Engagement

Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.

4 Things We Can Learn from PR Practitioners in Africa
Sep 01, 2016

4 Things We Can Learn from PR Practitioners in Africa

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for […]

Does Your Crisis Scenario Plan Need Some Love?
Aug 30, 2016

Does Your Crisis Scenario Plan Need Some Love?

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community […]

4 Ways to Leverage Google Analytics for PR Measurement
Jul 22, 2016

4 Ways to Leverage Google Analytics for PR Measurement

PR has evolved over the years, so it comes as no surprise the way we report about the success of […]

Brand Relevance Rests Squarely on Innovation
Jul 18, 2016

Brand Relevance Rests Squarely on Innovation

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and […]

How to Apply Agile Methodology to Your Marketing Projects
Jul 11, 2016

How to Apply Agile Methodology to Your Marketing Projects

Looking to make your workplace more efficient? Learn how agile methodology can help add structure to your time sensitive projects and improve teamwork.