Tanya Layzell-Payne, founder of hospitality specialist Gerber Communications, details why PR is essential to supporting restaurant growth and isn't just "nice to have".
Robin Grainger, director of connected communications at Ruder Finn, discusses why communicators cannot afford to overlook voice assistants as a new comms medium.
Isobel Coney, SVP and partner at FleishmanHillard, discusses the agency's 2019 Authenticity Gap study and what its findings mean for communicators.
Barney Baron, insights director in Cision's London insights team, discusses the key skills analysts need, why every day is different and his favourite PR campaigns.
Jen Reay, insights training and learning manager at Cision, explains how Cision's Insights team goes about helping clients to discover what their coverage actually means
Jazmine Duncan, senior research analyst in the UK Cision Insights team, talks about her role, her love of research and what a typical day looks like.
Mary Pollard, partner and head of purpose at Portland, explains why the agency has created a Total Value Index which […]
Hayley Stansfield, public relations manager of media agency Blueclaw, explains how building journalist relationships with a tailored and relevant approach […]
For Cision’s latest white paper on influencer marketing, Influencer Champions asked Em Sheldon, Scarlett London and Travel Mad Mum for their views […]
David Shimwell, franchise recruitment manager at disaster recovery and specialist cleaning firm Rainbow International, presents his top tips for how […]
Barbara Watson, director of brand and content at Launch, gives her view on what the future holds for influencer marketing. […]
Jess Pardoe, digital PR and outreach executive at SEO agency Tecmark, provides an SEO perspective on the importance of earned […]
Esmé Parkins, account executive at Higginson Strategy, argues that PR needs to get better at PRing itself to ensure the […]
“Every human being seeks to be acknowledged, validated and valued” – Rohini Rathour Cision’s Empower group had the pleasure of […]
“You need to have the talent and the tools working in conjunction to get the best insights”. This is how […]
Digital is not the ‘new media’ anymore, but rather the prime source of storytelling and the arena where all the […]
The third session of Cision’s CommsCon X Insights event centred on the growth of artificial intelligence (AI) within PR and […]
Gone are the days when PR professionals would hunt for clips in the ‘dailies’ with a pair of scissors, glue […]
Screwing up and doing it wrong may not sound like the most inspiring themes from a three-day summit on measurement, […]
Amanda Meyrick, CEO of Clarion Communications, explains how reverse mentoring has helped the agency’s different generations understand each other’s viewpoints. […]
Oliver Druttman, brand reputation director at Launch, explains how to balance tight journalist deadlines with crafting the right crisis response. […]
Ben Cossor, account director at The PHA Group, presents his tips on how fintech start-ups can grow their profile. Venture […]
Jack Lamacraft, MD of brand experience agency The Park, discusses the ways in which marketers can maximise the effectiveness of […]
Holly Ashford, senior content manager at Babel PR, argues that in this very visual world, there is always a place […]
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