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Contributor

James Rubec

About James Rubec

James Rubec is a data geek, a former public relations lead and journalist with a love of content and advocacy. Ask him anything @JamesRRubec and be sure to follow @Cision_Canada.

The Rise and Fall of the Pumpkin Spice Latte
Oct 07, 2016

The Rise and Fall of the Pumpkin Spice Latte

Has society reached peak pumpkin spice? Here’s what we found from an online analysis related to pumpkin spice products – plus tips for your own monitoring.

Get It Now
Debate Produces Good Moment for Clinton Campaign on Social Media
Sep 27, 2016

Debate Produces Good Moment for Clinton Campaign on Social Media

Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is […]

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The 9 Most Popular RNC Discussions
Jul 27, 2016

The 9 Most Popular RNC Discussions

Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!

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Defining Influencer Marketing with Heidi Sullivan
Jun 14, 2016

Defining Influencer Marketing with Heidi Sullivan

There are so many different types of influencers engaging online and in real life but Heidi Sullivan, senior vice president, […]

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Salesforce Is Doing Social Crisis Management Right
May 11, 2016

Salesforce Is Doing Social Crisis Management Right

What did the largest CRM tool in the world do in response to an unplanned outage? Find out how Salesforce tackled its recent social media crisis in this post.

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4 Content Marketing Lessons from the White House Correspondents’ Dinner
May 03, 2016

4 Content Marketing Lessons from the White House Correspondents’ Dinner

One of the biggest media events in D.C. took place this past weekend. See what Cision found out from 9,300 news articles and 675,000 social media mentions.

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Trump Rules the Media: Fact or Fiction?
Apr 27, 2016

Trump Rules the Media: Fact or Fiction?

With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]

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Trump’s Detractors Are Getting Louder
Mar 17, 2016

Trump’s Detractors Are Getting Louder

Ohio Governor John Kasich won his own state on March 15, but to prevent Donald Trump from winning the nomination […]

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Presidential Campaigns’ Outrageous Digital Marketing
Feb 20, 2016

Presidential Campaigns’ Outrageous Digital Marketing

404 pages provide visitors with a fun stopgap during a site’s downtime. Check out what this year’s presidential candidates have chosen for their sites!

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Sanders & Clinton Lag Behind Trump
Feb 19, 2016

Sanders & Clinton Lag Behind Trump

This Saturday is the Nevada Democratic caucus, and Bernie Sanders, the Democratic senator from Vermont, is continuing to keep momentum […]

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Trump to Win South Carolina
Feb 17, 2016

Trump to Win South Carolina

Since Saturday night’s GOP debate in Greenville, SC, Donald Trump’s share of voice among residents of South Carolina has increased […]

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Brand Differentiation: Hillary Clinton vs. Bernie Sanders
Feb 12, 2016

Brand Differentiation: Hillary Clinton vs. Bernie Sanders

How well are you differentiating yourself against your competition? This is as important for brands as it is for presidential […]

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#FeelTheBern Is Election 2016’s Top Hashtag
Feb 11, 2016

#FeelTheBern Is Election 2016’s Top Hashtag

If campaigns are using social monitoring properly, a hashtag calls out a potential donor, supporter or volunteer. Brands should be […]

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Sanders to Win Nevada, Trump the GOP Nomination
Feb 10, 2016

Sanders to Win Nevada, Trump the GOP Nomination

Donald Trump might just win. National social polling Cision has conducted shows that with New Hampshire’s win, Trump is unstoppable. […]

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Top 9 Trump Staffers on Twitter
Feb 09, 2016

Top 9 Trump Staffers on Twitter

Donald Trump’s candidacy is a lesson for brands: executives can make great spokespeople but brand advocates should exist at all […]

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