According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public […]
Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” […]
Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many […]
Live streaming video is not as easy as it seems. Learn which platforms to use, how to prepare and what to do to improve the overall end-user experience.
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers […]
There’s more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience’s attention.
Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of […]
LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!
Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features!
A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]
Looking to establish your thought leadership? Take advantage of LinkedIn’s user demographics and distribute your long form content to a targeted audience.
Twitter’s growth slowed down in 2015, causing it to make a few changes. Check out how these 8 new features will affect PR and communication professionals.
There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]
How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.
A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that […]
A lot has been written in the past year about the limited reach and engagement level on various social media […]
Recently President Obama and Hillary Clinton turned to Quora to answer questions. Find out how this social platform is ideal for PR communication.
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online […]
While social platforms may get all the attention, email is still a valuable tool. Find out why you should implement email communication into your PR strategy!
You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly […]
A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure […]
Today, successful stories include customized, data visualization. Make your content stellar by learning how to use these seven tools to engage your audience.
If there is one thing that is constant about social media platforms (besides their URLs), it is that they change […]
In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” […]
Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that […]
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