Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

8 Ways to Make Your Press Release More Effective
Mar 29, 2016

8 Ways to Make Your Press Release More Effective

According to a survey of the releases distributed by (a certain PR firm) on one day: 78 percent of public […]

Twitter’s Facebook-like Algorithm: What It Means for PR
Mar 21, 2016

Twitter’s Facebook-like Algorithm: What It Means for PR

Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. Previously available as an “opt-in” […]

5 Best Practices For Social Lead Generation
Mar 14, 2016

5 Best Practices For Social Lead Generation

Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many […]

Five Tips on Using Live Streaming Video
Mar 07, 2016

Five Tips on Using Live Streaming Video

Live streaming video is not as easy as it seems. Learn which platforms to use, how to prepare and what to do to improve the overall end-user experience.

6 Best Practices for Identifying and Reacting to a PR Crisis
Mar 01, 2016

6 Best Practices for Identifying and Reacting to a PR Crisis

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers […]

10 Research-Based Tips for Writing Better Content
Feb 22, 2016

10 Research-Based Tips for Writing Better Content

There’s more to content marketing than word choice. See how adding context to your writing and framing your words will help keep your audience’s attention.

Twitter in Crisis: 5 Things You Need To Know
Feb 16, 2016

Twitter in Crisis: 5 Things You Need To Know

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of […]

10 Tips to Optimize Your LinkedIn Profile
Feb 08, 2016

10 Tips to Optimize Your LinkedIn Profile

LinkedIn is a very straightforward social utility. But are you doing all you can to optimize your profile? Follow these 10 tips to get more out of your account!

10 Facebook Features That Businesses Should Use More Often
Feb 01, 2016

10 Facebook Features That Businesses Should Use More Often

Facebook will release a bunch of new features in 2016, but there are a few existing ones that are underutilized. Check out how to leverage these 10 legacy features!

How Effectively Does Social Media Drive Word-of-Mouth?
Jan 25, 2016

How Effectively Does Social Media Drive Word-of-Mouth?

A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]

5 Best Practices for Publishing Content to LinkedIn
Jan 18, 2016

5 Best Practices for Publishing Content to LinkedIn

Looking to establish your thought leadership? Take advantage of LinkedIn’s user demographics and distribute your long form content to a targeted audience.

8 New Twitter Features for 2016
Jan 11, 2016

8 New Twitter Features for 2016

Twitter’s growth slowed down in 2015, causing it to make a few changes. Check out how these 8 new features will affect PR and communication professionals.

Improve Your Press Releases With These 4 Ideas
Jan 04, 2016

Improve Your Press Releases With These 4 Ideas

There is a lot of chatter about the current effectiveness of press releases. While “effectiveness” depends upon what is being […]

8 Ways to Differentiate Your Brand on Twitter in 2016
Dec 28, 2015

8 Ways to Differentiate Your Brand on Twitter in 2016

How can you help your brand stand out on Twitter? Improve your brand awareness and impact the bottom line with these eight Twitter tactics for PR in 2016.

10 New Facebook Features for 2016
Dec 21, 2015

10 New Facebook Features for 2016

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that […]

5 Ways to Optimize Your Social Networks for Crisis Communication
Dec 14, 2015

5 Ways to Optimize Your Social Networks for Crisis Communication

A lot has been written in the past year about the limited reach and engagement level on various social media […]

How Niche Social Media Platforms Like Quora Can Be Valuable for PR
Dec 07, 2015

How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Recently President Obama and Hillary Clinton turned to Quora to answer questions. Find out how this social platform is ideal for PR communication.

5 Common Misperceptions of Social Customers
Nov 30, 2015

5 Common Misperceptions of Social Customers

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online […]

5 Reasons Email Is Key for Communication in 2016
Nov 23, 2015

5 Reasons Email Is Key for Communication in 2016

While social platforms may get all the attention, email is still a valuable tool. Find out why you should implement email communication into your PR strategy!

10 Ideas to Simplify Your PR
Nov 16, 2015

10 Ideas to Simplify Your PR

You may not know Max Martin, but you probably have heard many of the songs that he has produced: Kelly […]

How to Structure Your Content in WordPress
Nov 09, 2015

How to Structure Your Content in WordPress

A few years ago, Cyrus Shepard of Moz wrote a piece describing SEO Copywriting Tips. His first suggestion? Add structure […]

7 Data Visualization Tools That Anyone Can Use
Nov 02, 2015

7 Data Visualization Tools That Anyone Can Use

Today, successful stories include customized, data visualization. Make your content stellar by learning how to use these seven tools to engage your audience.

5 New Social Media Tools That You Should Know About
Oct 27, 2015

5 New Social Media Tools That You Should Know About

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change […]

How Statistics Can Improve Your Social Media Strategy
Oct 19, 2015

How Statistics Can Improve Your Social Media Strategy

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” […]

Twitter to Eliminate Share Count. What’s It to You?
Oct 12, 2015

Twitter to Eliminate Share Count. What’s It to You?

Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that […]