“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]
“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can […]
“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting […]
Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most […]
For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
In an abstract conversation about PR pitches, we would probably agree that having an established relationship with journalists is an […]
Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]
When describing the concept of slow PR, Christopher Penn explains that the goal is “to create as much of a relationship […]
If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]
“Bringing the functional benefit of our messages to life isn’t a nice to have, it’s a must have…. We need […]
Social data. One day you read about social data being leveraged to improve response rates for Ebola outbreaks, and the […]
Sites like YouTube, Instagram and Facebook have demonstrated the power for visual media to influence publics online. One site that […]
People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]
Recently I wrote a piece for Cision with some pretty alarming data about Twitter: Twitter reach in January 2015 <2 […]
You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between […]
For the past year, the threat of 1-2 percent Facebook Page reach was imminent (at least if you believe this […]
“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]
I recently re-read Laura Vanderkam’s book 168 Hours: You Have More Time Than You Think. The synopsis of the book […]
PR is a rough business. PR is misunderstood and undervalued (unless there is a crisis when it is deified and […]
Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]
Digital storytelling is vitally important to your content marketing and PR efforts. Use these 12 tips from PR luminaries and renowned journalists to improve your digital storytelling and improve your PR results.
If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.
Whether you love them or hate them, native advertisements have become key to a brand’s success. Here are five rules for using them without violating any ethical guidelines.
Handling a PR crisis involves proper planning. Is your PR up to the task? These 10 crisis communications tips will help you limit damage, communicate effectively and extinguish flame ups.
The NFL’s treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league’s reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe,...
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