Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images
Apr 13, 2015

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images

“Image optimization is both an art and science: an art because there is no one definitive answer for how best […]

7 Podcasting Best Practices
Apr 06, 2015

7 Podcasting Best Practices

“(Podcasts) are so easy and cheap, and because there’s an infrastructure that’s been built by other third parties, I can […]

8 Best Practices for Content Curation
Mar 30, 2015

8 Best Practices for Content Curation

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting […]

9 Word-of-Mouth Campaigns That Rocked
Mar 23, 2015

9 Word-of-Mouth Campaigns That Rocked

Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most […]

An Etiquette Guide for Interacting With Journalists on Social Media
Mar 16, 2015

An Etiquette Guide for Interacting With Journalists on Social Media

For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]

5 Ways That a Slow PR Pitch Is Better Than a Traditional One
Mar 09, 2015

5 Ways That a Slow PR Pitch Is Better Than a Traditional One

In an abstract conversation about PR pitches, we would probably agree that having an established relationship with journalists is an […]

How to Do a PR Pitch on LinkedIn
Mar 02, 2015

How to Do a PR Pitch on LinkedIn

Journalists may prefer to be pitched on LinkedIn rather than Twitter or on their own blog. According to this survey, […]

7 Ways to Build Better Relationships With Journalists
Feb 23, 2015

7 Ways to Build Better Relationships With Journalists

When describing the concept of slow PR, Christopher Penn explains that the goal is “to create as much of a relationship […]

11 Tips to Improve Your Copy’s Readability
Feb 09, 2015

11 Tips to Improve Your Copy’s Readability

If you’re like me you probably write posts or press releases, and then proofread them and wonder what in the […]

10 Ways to Improve Your PR Messaging
Feb 02, 2015

10 Ways to Improve Your PR Messaging

“Bringing the functional benefit of our messages to life isn’t a nice to have, it’s a must have…. We need […]

6 Ways Social Data Can Improve Communications
Jan 26, 2015

6 Ways Social Data Can Improve Communications

Social data. One day you read about social data being leveraged to improve response rates for Ebola outbreaks, and the […]

25 Pinterest Stats, Facts & PR Best Practices
Jan 19, 2015

25 Pinterest Stats, Facts & PR Best Practices

Sites like YouTube, Instagram and Facebook have demonstrated the power for visual media to influence publics online. One site that […]

5 Ways to Co-Opt a PR Story
Jan 12, 2015

5 Ways to Co-Opt a PR Story

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin As a PR pro, […]

5 Ways Twitter Can Improve PR Communication
Jan 05, 2015

5 Ways Twitter Can Improve PR Communication

Recently I wrote a piece for Cision with some pretty alarming data about Twitter: Twitter reach in January 2015 <2 […]

9 Ways to Improve Word-of-Mouth Communication
Jan 02, 2015

9 Ways to Improve Word-of-Mouth Communication

You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between […]

How Far Do Social Posts Reach?
Dec 29, 2014

How Far Do Social Posts Reach?

For the past year, the threat of 1-2 percent Facebook Page reach was imminent (at least if you believe this […]

5 Ways to Improve Your PR Strategy in 2015
Dec 08, 2014

5 Ways to Improve Your PR Strategy in 2015

“Study the past if you would define the future.” ― Confucius 2015 is fast approaching and a glut of content […]

25 Time Management Tools for PR Professionals
Dec 01, 2014

25 Time Management Tools for PR Professionals

I recently re-read Laura Vanderkam’s book 168 Hours: You Have More Time Than You Think. The synopsis of the book […]

11 Tips to Manage Your PR Career
Nov 24, 2014

11 Tips to Manage Your PR Career

PR is a rough business. PR is misunderstood and undervalued (unless there is a crisis when it is deified and […]

3 Steps to Measuring PR’s Business Impact
Nov 10, 2014

3 Steps to Measuring PR’s Business Impact

Why isn’t the PR profession as respected as it should be? I read this question in an article on Fortune […]

12 Ways to Improve Your Digital Storytelling
Oct 27, 2014

12 Ways to Improve Your Digital Storytelling

Digital storytelling is vitally important to your content marketing and PR efforts. Use these 12 tips from PR luminaries and renowned journalists to improve your digital storytelling and improve your PR results.

5 Best Practices for B2B Public Relations
Oct 20, 2014

5 Best Practices for B2B Public Relations

If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.

5 Ways to Use Native Ads Without Losing Sleep
Oct 13, 2014

5 Ways to Use Native Ads Without Losing Sleep

Whether you love them or hate them, native advertisements have become key to a brand’s success. Here are five rules for using them without violating any ethical guidelines.

10 Ways to Improve Your Crisis Communications
Oct 06, 2014

10 Ways to Improve Your Crisis Communications

Handling a PR crisis involves proper planning. Is your PR up to the task? These 10 crisis communications tips will help you limit damage, communicate effectively and extinguish flame ups.

The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success
Sep 29, 2014

The NFL’s Treatment of Domestic Abuse: Three PR Failures and One PR Success

The NFL’s treatment of football star Ray Rice in light of his domestic abuse case continues to blemish the league’s reputation. What are the PR lessons? Check out how three businesses completely mangled their crisis management in this timeframe,...