Contributors


About Jim Dougherty

Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest. His areas of interest include statistics, technology, and content marketing. When not writing, he is likely reading, running, playing guitar or being a dad. PRSA member. Find him on Twitter @jimdougherty.

5 Best Practices for B2B Public Relations
Oct 20, 2014

5 Best Practices for B2B Public Relations

If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.

5 Ways to Use Native Ads Without Losing Sleep
Oct 13, 2014

5 Ways to Use Native Ads Without Losing Sleep

Whether you love them or hate them, native advertisements have become key to a brand’s success. Here are five rules for using them without violating any ethical guidelines.

Is Native Advertising a Threat to PR? It’s Actually a Weapon.
Aug 25, 2014

Is Native Advertising a Threat to PR? It’s Actually a Weapon.

Native advertising can lead to a bit of an existential crisis for PR pros. Jim looks at how much consumers trust native ads, the motivation of publishers and the opportunities for PR pros in native advertising.

How Companies Use Gamification for PR
Jul 14, 2014

How Companies Use Gamification for PR

Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald’s, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.

How to Get More Google+ Shares for SEO
Sep 16, 2013

How to Get More Google+ Shares for SEO

Two recent studies indicate that Google+ shares have a huge impact on search engine visibility. Here’s how you can generate more of them.

How to Develop a Social Media Strategy, Not a Bunch of Tactics
May 06, 2013

How to Develop a Social Media Strategy, Not a Bunch of Tactics

Most social media posts focus on the tactics that support strategy. Let’s break with convention and examine how to develop a social media strategy itself.

How to Create More Meaningful Online Press Releases
Mar 27, 2013

How to Create More Meaningful Online Press Releases

Meaningful online press releases have something noteworthy and useful for journos and bloggers in them. These tools will help you find the right content.