If you do B2B public relations, your target audience self-educates, making your job much more difficult. Here are five best practices to follow to make sure you reach and nurture these audiences.
Whether you love them or hate them, native advertisements have become key to a brand’s success. Here are five rules for using them without violating any ethical guidelines.
Native advertising can lead to a bit of an existential crisis for PR pros. Jim looks at how much consumers trust native ads, the motivation of publishers and the opportunities for PR pros in native advertising.
Want to earn earned media in a somewhat unique but proven way? PR pros should look to McDonald’s, Starbucks and Amazon. The corporations offer scalable solutions for generating results by gamifying PR.
Two recent studies indicate that Google+ shares have a huge impact on search engine visibility. Here’s how you can generate more of them.
Most social media posts focus on the tactics that support strategy. Let’s break with convention and examine how to develop a social media strategy itself.
Meaningful online press releases have something noteworthy and useful for journos and bloggers in them. These tools will help you find the right content.
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