How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications.
In order to help communicators transition to a purpose-driven tool, we’ve built a new guide: Five Truths of Modern Media Targeting. This guide outlines the five challenges communicators face, our recommended approach to that challenge and the...
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