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Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.
With game-changing technology, practically innumerable communication platforms and reams of data, communication professionals have everything they need to make their […]
With so much new technology at their fingertips, marketers can reach audiences in ways past generations never dreamt of doing. […]
Your audience ignores 350 ads daily. Your content is likely drowned out too. How can you change that? Integrate the PESO model to team up with influencers!
Ninety percent of communication crises could be avoided if brands plan ahead. But no matter the type, timing or location […]
People have gone content crazy, and it’s impacting your brand. Each day 49 years worth of YouTube video, 80 million […]
The C-Suite expects every department to report its ROI, including public relations. Can you provide what your executives are looking […]
Are you struggling to stay compliant with the FEC? See how the National Cotton Council of America uses Cision to file, balance and export all of its reports!
Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put […]
How much of an impact is public relations truly having on your brand? Learn how to create a measurement strategy that makes sense for your unique goals.
Trolls can get your blood boiling. Will your reaction spark a potential crisis? Here are three questions to ask yourself if a troll trash talks your brand.
Want to drive real-time conversations? In order to grab your audience’s attention, you must get influencers on board with your brand. Learn how with this post!
“All it took was 10 minutes of using Cision to secure my client a 5 minute, 19 second story on […]
When Facebook first launched, users searched for classmates and dorm room friends. Now, 63 percent of users (up from 47 […]
With audiences having so many options for content these days, brands struggle to stand out. Sound familiar to your day-to-day […]
A crisis can strike your brand at any moment on any social media platform. And no matter the scenario — […]