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Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.
Businesses are going through a digital transformation. But can yours prove success to executives? See how to revamp your content strategy to drive better results!
Without the right social monitoring and engagement technology, you don’t get the full picture. See how you can use social to add context to a crisis.
For our newest findings, check out the State of the Media 2016 Report! Since 2011, the percentage of U.S. adults who […]
Brands spent millions on Super Bowl ads, but how much social media reaction did they generate? Cision shows which brands controlled share of voice.
When was the last time you reevaluated your brand’s pitching strategy? Stay on the cutting edge of the news industry with this year’s top trends.
Nearly every brand is on social these days, but according to the latest CMO survey by Duke University, only 15 […]
Can your brand’s voice be heard above the noise? Learn how to stand out and reap major benefits from collaborating with influencers on real-time opportunities.
Everyone is a publisher in today’s Internet-based, social-driven world. Anyone, anywhere can start a conversation or contribute to a trending […]
Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want. When reporters go […]
Brands, large and small, turn to a dedicated individual or team to take the social reins. But when social is […]
Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. Newsrooms have evolved to […]
As of earlier this month, Congress had an approval rating of just 14 percent. And with the 2016 presidential election […]
How have traditional print newspapers evolved? We turned to 4 major editors for answers at Cision Connects with The Washington Post. See what they had to say!
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. Naturally, #RIPTwitter […]
Nearly all brands manage a handful of social accounts. But does yours know the outcome of its efforts? Learn all about the importance of measuring social ROI!