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Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.
Your brand has a social media presence, blog, newsletter, paid ads…the works. So why don’t your messages reach your target […]
Landing top-tier coverage is every brand’s dream. But if you don’t approach pitching with the right mindset or media database, reporters will […]
How are you leveraging your thought leadership? Target key reporters when planning your next conference to get more media mentions. Find out how in this post!
Is your brand struggling to keep up with its audiences on social? Learn how to get all departments involved when building out your social strategy.
Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. In […]
Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the […]
More consumers are using social than ever and Fortune 500 companies have taken note. In fact, as of 2015, almost […]
How can you increase your changes of getting media coverage? Follow these tips on pitching reporters using the contact methods and media they prefer!
Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune […]
At his recent webinar, Joe Pulizzi outlined six steps towards building a successful content marketing strategy. Learn about the first three in this post.
At their recent webinar, Scott Peacock and K.C. Brown discussed how to use the right tools for crisis communication. Here, they provide more insight on the topic.
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ […]
Facebook. Twitter. YouTube. Snapchat…Today, breaking news is captured, announced and spread faster than ever before thanks to social. In fact, […]
Consumers no longer trust brands after seeing clever ads. Stop pushing products. Learn how to appeal to your audience by building a brand journalism strategy.
Over 198 million people run ad blockers, which means your messages aren’t reaching your audience. Stay top of mind by learning 71 ways to earn media coverage!
