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Katie Gaab is a content marketing specialist for Cision. Previously the senior editor for Help A Reporter Out (HARO), she enjoys connecting audiences to exciting, new content. She's a dancer, avid concert-goer, foreign language nerd and book worm. Find her on Twitter @kathryngaab.
Each day, the Internet becomes increasingly crowded with content. Consequently, content marketers are finding it harder to get their content to […]
More journalists are using social media, but email remains their preferred method of communication. Include these three key pieces of information in your pitch.
Pitching is like a science project. Each pitch is an experiment. What you mix and match together can either blow […]
Facebook is a great place to build your business, but do you know how to turn Likes into leads? Prepare for Mari Smith’s upcoming webinar with these 12 quotes.
Are you a member of Help A Reporter Out and in need of pitching advice? Follow these tips and tricks to get your pitches used by members of the media!
PR professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days […]
Journalists are becoming less skeptical of incorporating social media into their workload. Learn which top channels journalists are turning to and how they’re using them to reach new audiences.
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco […]
As our world increasingly becomes digital, what’s the key to successful communication? Be human! Better your PR with lessons from the 2015 xPotomac conference.
Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at […]
Podcasting has slowly but steadily become more popular. Five years ago, podcasts had approximately 25 million unique monthly listeners. Now, […]
Ten million people collectively watch 40 years of video each day thanks to Periscope. Learn how to connect with consumers using the video streaming app.
With a loyal, engaged listener base, podcasting proves audio content is worth getting into, especially if your target audience is always on […]
With one-fifth of Americans listening each month, it’s clear podcasting is valuable to your brand. Get started on yours today with the latest best practices!
Podcasting has garnered a lot of attention lately and for good reason. With smartphones, particularly the iPhone, it is easy […]
