Measuring earned media’s digital impact answers the basic question, “Is PR driving traffic to my digital properties?”
Brand impacts aren’t just theoretical. Evidence of how your brand is perceived — broken down into 3 categories: awareness, mindshare, and reputation — can be measured concretely.
It’s time for PR to use meaningful metrics to prove the value of the press releases, earned media mentions, pitching, and more!
Chances are you put some paid muscle behind your content strategy. Why not earned media?
A conversation with two experts about bringing social media into the PR and measurement mix.
To plan more certainty into PR, you must first agree on what success is and how it will be quantified. Then, take action and measure...
PR professionals need to be just as willing as marketers to embrace enabling technologies.
Executive turnover is something that PR pros need to be prepared to address.
It’s time to get all of your brand’s internal content creators on the same page.
The next evolution of public relations is going to be based on analytics and big data, which means the press release is getting a newly elevated place in the campaign mix.
The new media reality means that PR professionals are going to need a new set of skills to survive in the future.
One of the worst parts of being a public relations professional can be educating your clients about what is news and what’s not.
PR pros with more than one brand to manage face a challenging task, but not an impossible one.