Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.
News has a short shelf life, get the most out of it with social media amplification.
PR software won’t replace people doing the work, but it absolutely will change the skill requirements of those who get hired and retained.
By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.
Some PR pros don’t make a distinction between brand image and reputation, but we think it is important to track and craft strategies to manage each.
Here's a recap of our recent webinar on influencer marketing. We talk about how technology helps identify influencers, increase engagement, and keep track of it all.
We sat down with Alice Suh, Head of Global Consumer PR at Deezer, to get the inside scoop on the industry changes she's experienced first-hand and the innovative campaign strategies she's deployed.
Here’s how website analytics can help PR professionals amplify the story of your brand.
Trending topics from the 2017 PRSA Icon International Conference: proactive public relations - the role of analytics, content, and crisis comms in PR
Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to make it easier.
Newsjacking for PR can be both effective and fun. We love these examples of high-tech firms nudging their way into the conversation about relevant events.
What you really care about is whether your salespeople and marketers are doing things that lead to engaged prospects, leads, and sales.
The trust gap between advertising and PR is a strong argument when it comes to getting the necessary investments in resources and technology.
Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.
Media Database Versus an Influencer Network: Storytelling, relationships, and brand identity have always been and will always be essential to PR, but how they are put to use has been forever altered.
The first rule of PR crisis management is - don’t have a crisis. So many of the black eyes brands end up with are self-inflicted that it seems like everyone from front line workers to the C-suite...
Digital technology has changed almost everything about modern life from the way we buy our stuff to how and where we work. You will never again use the yellow pages or even the once...
PR reporting has changed, PR pros now need to tie their results back to ROI focused metrics like website traffic driven from media mentions.
Without website traffic as a PR metric, it is impossible to understand the effectiveness of public relations or to build a PR strategy for success.
Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?
Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.
You may or may not be able to turn your brand into a household name, but you can ensure that your brand comes to mind when people think about your space.
The announcement that CIPR is banning AVEs may be somewhat jarring, but it underscores the importance of retiring this mirage of a metric once and for all.
Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.
PR software helps improve your results and it helps you prove the ROI of PR. Doing both is essential to protecting your PR budget from cuts.
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