Contributors


About Lacey Miller

Passionate about public relations and empowering practitioners, Lacey Miller found her dream job at TrendKite, where she carries the crown of 'word nerd'. With a background in public relations and technology, she's a great fit with her desire to innovate the industry! You can find her most days writing for PR Forward, PRSA, and other marketing trade publications.

PR Analytics Prove Who Won Black Friday
Dec 06, 2017

PR Analytics Prove Who Won Black Friday

Planning your PR budget? Take a look at this REAL data case study to understand how to align your goals with company goals.

Going Beyond the Mentions: What Social Media Means to the PR Pro
Dec 05, 2017

Going Beyond the Mentions: What Social Media Means to the PR Pro

News has a short shelf life, get the most out of it with social media amplification.

Will PR Software Take Your Job?
Nov 16, 2017

Will PR Software Take Your Job?

PR software won’t replace people doing the work, but it absolutely will change the skill requirements of those who get hired and retained.

PR’s Role in TV and Print Advertising
Nov 07, 2017

PR’s Role in TV and Print Advertising

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message.

Are You Tracking Both Brand Image and Brand Reputation?
Oct 31, 2017

Are You Tracking Both Brand Image and Brand Reputation?

Some PR pros don’t make a distinction between brand image and reputation, but we think it is important to track and craft strategies to manage each.

Play by play: Key Influencers: Identifying & Tracking Impactful Contacts
Oct 26, 2017

Play by play: Key Influencers: Identifying & Tracking Impactful Contacts

Here's a recap of our recent webinar on influencer marketing. We talk about how technology helps identify influencers, increase engagement, and keep track of it all.

Get to Know: Alice Suh, Head of Global Consumer PR at Deezer
Oct 24, 2017

Get to Know: Alice Suh, Head of Global Consumer PR at Deezer

We sat down with Alice Suh, Head of Global Consumer PR at Deezer, to get the inside scoop on the industry changes she's experienced first-hand and the innovative campaign strategies she's deployed.

You’ve Got Website Analytics. Now What?
Oct 18, 2017

You’ve Got Website Analytics. Now What?

Here’s how website analytics can help PR professionals amplify the story of your brand.

3 Trending Topics from PRSA Icon: Analytics, Content & Crisis Comms
Oct 16, 2017

3 Trending Topics from PRSA Icon: Analytics, Content & Crisis Comms

Trending topics from the 2017 PRSA Icon International Conference: proactive public relations - the role of analytics, content, and crisis comms in PR

5 Tips to Staying Proactive with Media Monitoring
Oct 12, 2017

5 Tips to Staying Proactive with Media Monitoring

Media monitoring is a challenge, but it is also an essential element of any day-to-day PR plan. Here are 5 things you can do to make it easier.

How to Win at Newsjacking Like These High-Tech Brands
Sep 26, 2017

How to Win at Newsjacking Like These High-Tech Brands

Newsjacking for PR can be both effective and fun. We love these examples of high-tech firms nudging their way into the conversation about relevant events.

Forget Counting Mentions, It’s Time to Measure Impact
Sep 19, 2017

Forget Counting Mentions, It’s Time to Measure Impact

What you really care about is whether your salespeople and marketers are doing things that lead to engaged prospects, leads, and sales.

Overcoming the Challenges of Traditional Digital Advertising with PR
Sep 12, 2017

Overcoming the Challenges of Traditional Digital Advertising with PR

The trust gap between advertising and PR is a strong argument when it comes to getting the necessary investments in resources and technology.

Want to Engage Influencers? Don’t Let PR be an Afterthought
Aug 22, 2017

Want to Engage Influencers? Don’t Let PR be an Afterthought

Too often, PR and influencer relations aren't a primary consideration until someone realizes that there should be a press release. That’s a problem.

Media Database Versus an Influencer Network
Aug 16, 2017

Media Database Versus an Influencer Network

Media Database Versus an Influencer Network: Storytelling, relationships, and brand identity have always been and will always be essential to PR, but how they are put to use has been forever altered.

In a PR Crisis, Move the Conversation
Aug 08, 2017

In a PR Crisis, Move the Conversation

The first rule of PR crisis management is - don’t have a crisis. So many of the black eyes brands end up with are self-inflicted that it seems like everyone from front line workers to the C-suite...

The Digital Revolution Has Changed PR
Jul 27, 2017

The Digital Revolution Has Changed PR

Digital technology has changed almost everything about modern life from the way we buy our stuff to how and where we work. You will never again use the yellow pages or even the once...

Why PR Pros Need to Care About Website Traffic as a Metric
Jul 18, 2017

Why PR Pros Need to Care About Website Traffic as a Metric

PR reporting has changed, PR pros now need to tie their results back to ROI focused metrics like website traffic driven from media mentions.

Website Traffic: the Must-Track PR Metric
Jul 18, 2017

Website Traffic: the Must-Track PR Metric

Without website traffic as a PR metric, it is impossible to understand the effectiveness of public relations or to build a PR strategy for success.

Influencers: Who, What, and Why
Jul 06, 2017

Influencers: Who, What, and Why

Some valuable earned media mentions will come from traditional channels, but many will come from your influencers. Does your media monitoring help you track and identify key influencers?

Has Media Monitoring Become a Dirty Word?
Jun 28, 2017

Has Media Monitoring Become a Dirty Word?

Media monitoring is not a dirty word, but it is definitely not the last word. Learn the strategies & metrics you need to take go beyond media monitoring.

Create Top of Mind Brand Awareness in Your Industry
Jun 15, 2017

Create Top of Mind Brand Awareness in Your Industry

You may or may not be able to turn your brand into a household name, but you can ensure that your brand comes to mind when people think about your space.

Banning AVE
Jun 02, 2017

Banning AVE

The announcement that CIPR is banning AVEs may be somewhat jarring, but it underscores the importance of retiring this mirage of a metric once and for all.

How PR Software Amplifies Your Earned Media Efforts
May 30, 2017

How PR Software Amplifies Your Earned Media Efforts

Sophisticated PR technology is available to help brands shape their strategy & get more high quality media mentions. Here’s how PR software can help.

Influencing the PR Budget
May 18, 2017

Influencing the PR Budget

PR software helps improve your results and it helps you prove the ROI of PR. Doing both is essential to protecting your PR budget from cuts.