The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of Prime Research, sit down to discuss Cision’s recent acquisition of Prime Research and what it means for existing and future customers.
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend, the time is ripe for communications teams...
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure.
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
The holy grail of tying earned media to conversions — and thus showing marketing ROI — is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.
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