To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.
Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.
How and to what degree does PR generate sales? Our Chief Insights Officer dives into this elusive PR question.
Actionable insights require smart people to find the right data, to translate it into data-informed stories that communicate risk and opportunity and light a path for improvement through action.
A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent can supplement existing methods.
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
As you prepare to go further into 2020, try a systematic approach to discover the ways your internal clients define PR success and the extent to which you’re achieving it now.
Leave these measurement myths in 2019 to succeed in 2020.
The combination of advanced technology and the talent to optimize these tools with category expertise and statistical acumen achieves the good outcomes.
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
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