Contributors


About Mary Lorenz

Mary Lorenz is Editorial Director at Cision and writes about best practices and thought leadership for marketing, communications and public relations professionals. She has a background in marketing, public relations and journalism and over 15 years of experience in copywriting and content strategy across a variety of platforms, industries and audiences.

How to Pitch Your Holiday Story: Tips from Journalists and Influencers
Oct 07, 2021

How to Pitch Your Holiday Story: Tips from Journalists and Influencers

Surprise and delight with your pitches this holiday season.

What's the Buzz? September's Top Trends Around Hot Topics on Social Media
Oct 04, 2021

What's the Buzz? September's Top Trends Around Hot Topics on Social Media

See what people were talking about on social this month.

5 Expert Tips for Measuring PR and Making an Impact
Sep 27, 2021

5 Expert Tips for Measuring PR and Making an Impact

How to make sense of the metrics that matter most for your PR and comms strategy.

5 Reasons the Press Release Still Matters
Sep 20, 2021

5 Reasons the Press Release Still Matters

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy

What's the Buzz? August's Top Trends Around Hot Topics on Social Media
Aug 30, 2021

What's the Buzz? August's Top Trends Around Hot Topics on Social Media

See what people were talking about on social this month.

7 Ways to Make Your Press Release Go Further
Aug 10, 2021

7 Ways to Make Your Press Release Go Further

How to repurpose press releases for maximum impact.

What's the Buzz? July's Top Trends Around Hot Topics on Social Media
Jul 30, 2021

What's the Buzz? July's Top Trends Around Hot Topics on Social Media

See what people were talking about on social this month.

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)
Jun 23, 2021

5 Reasons You Aren't Meeting Your PR Goals (And What To Do About It)

These obstacles could be getting in the way of your goals.

Social Listening 101: What It Is and Why It Matters
Jun 17, 2021

Social Listening 101: What It Is and Why It Matters

All about the new must-have part of any PR strategy.

What to Know When Following Up on a Pitch
Jun 09, 2021

What to Know When Following Up on a Pitch

To follow up, or not to follow up? That is the question.

The Most Overused Press Release Words, According to Journalists
May 17, 2021

The Most Overused Press Release Words, According to Journalists

Avoid using these words in your press releases and pitches.

10 Things We Learned During Day 2 of  State of the Media Summit
May 13, 2021

10 Things We Learned During Day 2 of State of the Media Summit

See what you may have missed at the State of the Media Summit.

‘Know Your Audience:’ Top Takeaways from Day 1 of Cision’s State of the Media Summit
May 12, 2021

‘Know Your Audience:’ Top Takeaways from Day 1 of Cision’s State of the Media Summit

Find out what you may have missed from the State of the Media Summit.

7 Surefire Ways to Get Yourself on a Reporter's "Block/Don't Call" List
Apr 28, 2021

7 Surefire Ways to Get Yourself on a Reporter's "Block/Don't Call" List

Lessons from Cision's 2021 State of the Media report.

What Keeps PR Pros Up at Night (And What Helps Them Sleep)
Apr 23, 2021

What Keeps PR Pros Up at Night (And What Helps Them Sleep)

Leading PR pros share their biggest challenges.

The State of the Media: By the Numbers
Apr 19, 2021

The State of the Media: By the Numbers

Key numbers from Cision's 2021 State of the Media report.

7 Insider Tips for Building Better Relationships With the Media
Apr 15, 2021

7 Insider Tips for Building Better Relationships With the Media

Lessons from Cision's 2021 State of the Media report.

More Podcasts for PR Pros (Recommended by PR Pros)
Apr 05, 2021

More Podcasts for PR Pros (Recommended by PR Pros)

Add these to your playlist right now.

4 Investor Relations Trends for 2021
Mar 23, 2021

4 Investor Relations Trends for 2021

Findings from the 2021 State of Investor Relations Report.

Webinar Rewind: How to Integrate Paid, Owned and Earned (Without Losing Your Mind)
Mar 15, 2021

Webinar Rewind: How to Integrate Paid, Owned and Earned (Without Losing Your Mind)

Get more out of your earned media efforts.

Getting CFO Buy-In for Your PR and Marketing Software
Mar 10, 2021

Getting CFO Buy-In for Your PR and Marketing Software

How to make the case for investing in better PR technology.

PRWeek Recognizes Cision COO for Innovation in Communications Technology
Mar 03, 2021

PRWeek Recognizes Cision COO for Innovation in Communications Technology

See why Cision COO Nicole Guillot was named to PRWeek’s Dashboard 25: Class of 2021.

Webinar Rewind: Effective Brand Monitoring & Management Techniques
Feb 18, 2021

Webinar Rewind: Effective Brand Monitoring & Management Techniques

PR pros from top brands on the how's and why's of brand monitoring and reputation management.

Cision CMO Makes the Latest ‘OUTstanding 100 LGBT+ Executives List’
Jan 19, 2021

Cision CMO Makes the Latest ‘OUTstanding 100 LGBT+ Executives List’

For third consecutive year, Cision CMO Maggie Lower has been named among the 'OUTstanding 100 LGBT+ Executives.'

‘Amazing’ Cision Communications Cloud Named a Leader in PR and Marketing Communications Software
Jan 14, 2021

‘Amazing’ Cision Communications Cloud Named a Leader in PR and Marketing Communications Software

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.