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Contributor

Mary Lorenz

About Mary Lorenz

Mary Lorenz is Editorial Director at Cision and writes about best practices and thought leadership for marketing, communications and public relations professionals. She has a background in marketing, public relations and journalism and over 15 years of experience in copywriting and content strategy across a variety of platforms, industries and audiences.

5 Lessons from the 2021 Global Comms Report
Nov 08, 2021

5 Lessons from the 2021 Global Comms Report

What's new and next for the practice of communications and PR industry.

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How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
May 02, 2022

How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)

World Press Freedom Day is May 3. What that means for PR pros.

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3 Tips for Spring Cleaning Your PR Strategy
Apr 25, 2022

3 Tips for Spring Cleaning Your PR Strategy

Spring is the perfect time to refresh, upgrade and enhance your PR and comms tactics.

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No April Fools’ Joke: How to Combat Misinformation and Fake News Around Your Brand
Apr 01, 2022

No April Fools’ Joke: How to Combat Misinformation and Fake News Around Your Brand

How PR and comms professionals can stop the spread of misinformation and fake news.

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How PR Pros Can Increase Their Earned Media Luck
Mar 16, 2022

How PR Pros Can Increase Their Earned Media Luck

Sponsored placement can give your brand the boost it needs.

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International Women’s Day: How to #BreakTheBias in PR and Comms
Mar 08, 2022

International Women’s Day: How to #BreakTheBias in PR and Comms

How PR and comms pros can promote gender equality in the workplace, according to industry leaders.

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Solving for 3 of Today's Biggest PR Challenges
Mar 03, 2022

Solving for 3 of Today's Biggest PR Challenges

You put a lot of time and energy into your PR efforts, so why don't your results reflect that?

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The PR Tools Cision Customers Love Most (and Why)
Feb 14, 2022

The PR Tools Cision Customers Love Most (and Why)

These are the PR solutions Cision customers can't get enough of.

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2022 Predictions for PR and Marketing: Cision Leaders Discuss Current and Future Trends
Feb 08, 2022

2022 Predictions for PR and Marketing: Cision Leaders Discuss Current and Future Trends

Cision leaders reflect on the lessons of 2021 and what's next for the communications industry in the year ahead.

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The Most Effective Influencers, According to Comms Pros
Jan 24, 2022

The Most Effective Influencers, According to Comms Pros

Who should you really target for your PR and marketing efforts? The answer may surprise you.

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12 Lessons to Bring to Your 2022 PR Strategy
Jan 13, 2022

12 Lessons to Bring to Your 2022 PR Strategy

What last year's biggest findings taught us about how to plan for the year ahead.

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3 New Year's Resolutions for PR Pros in 2022
Jan 03, 2022

3 New Year's Resolutions for PR Pros in 2022

Ambitious but attainable goals to position you for success in 2022.

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Cision’s Top 10 PR and Marketing Resources of 2021
Dec 16, 2021

Cision’s Top 10 PR and Marketing Resources of 2021

These resources are the gifts that keep on giving for PR and marketing professionals.

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5 Digital Trends for PR and Marketing Pros to Watch in 2022
Dec 09, 2021

5 Digital Trends for PR and Marketing Pros to Watch in 2022

The data-backed trends PR and marketing pros need to know to stand out in 2022

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10 Things to Consider When Planning Your PR Budget
Nov 29, 2021

10 Things to Consider When Planning Your PR Budget

Secure the budget you need to make the maximum impact for your PR efforts.

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