Contributors



The Dream That Was the Galaxy Note 7
Oct 21, 2016

The Dream That Was the Galaxy Note 7

PR Crisis: There was once a dream that was the Galaxy Note 7. But you could only look at it. Anything more than that and it would burst into flames…it was so fragile.

Top 10 Most Popular National Parks in the Media
Aug 25, 2016

Top 10 Most Popular National Parks in the Media

Using TrendKite's media monitoring tools, we identified the top 10 most popular national parks in the media right now.

Honing in on Quality PR Coverage
Jul 11, 2016

Honing in on Quality PR Coverage

Every business craves media attention and press, but it's important not to let vanity PR metrics get the best of you when measuring coverage. Look at the quality PR coverage not just volume.

The Media Power of Game of Thrones
Jul 06, 2016

The Media Power of Game of Thrones

The Game of Thrones series has been a cultural phenomenon since it first aired in 2011 on HBO and year after year it continues to shatter records. We use TrendKite to analyze it's true media power.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals
Jun 02, 2016

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

We created an interactive PR report to determine which team and brands are best positioned to walk away with a PR win and possibly a championship ring.

10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning
May 09, 2016

10 Years Later: Quick Marketing & PR Insight into Toms Brand Positioning

10 years later, get quick marketing and PR insight into Toms brand positioning. Learn how they are evolving and continuing to scale their business.

Bytes & Bites: The State of PR in 2016
Apr 22, 2016

Bytes & Bites: The State of PR in 2016

Almost every Friday during lunch the TrendKite team enjoys a visit from a guest speaker -- a weekly event we like to call Bytes & Bites. Last week we listened to the CEO of JDI...

Monitoring Panama Papers Global PR Crisis
Apr 12, 2016

Monitoring Panama Papers Global PR Crisis

In the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama...

The Reality of the Oculus Rift VR Product Launch
Mar 31, 2016

The Reality of the Oculus Rift VR Product Launch

Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. Mark Zuckerberg has been touting the launch as a step "towards the...

Media Picks NCAA March Madness 2016 Round 1 Winners
Mar 17, 2016

Media Picks NCAA March Madness 2016 Round 1 Winners

Are you ready for NCAA March Madness? The regular season has come to an end, and the selection committee has revealed the 68 teams who have made the 2016 men's basketball tournament....

Welcome to Austin, SXSW Attendees! Here's What the Press Thinks of Us.
Mar 10, 2016

Welcome to Austin, SXSW Attendees! Here's What the Press Thinks of Us.

Welcome to Austin, Texas! Our home has been crowned the live music capital of the world and is getting ready to host the 30th SXSW festival. Over the years our city has continued to...

Hoverboards Becoming Punch Line Across Media and Social
Feb 24, 2016

Hoverboards Becoming Punch Line Across Media and Social

Hoverboards were a hot commodity this past holiday season, but have since been set a blaze in the media (pun intended) due to safety issues and government regulations. Since the U.S....

Top Super Bowl 50 Brand Commercials According to Media Buzz
Feb 08, 2016

Top Super Bowl 50 Brand Commercials According to Media Buzz

The Super Bowl is over, and the Denver Broncos have been crowned the champions, but which brand came away with a victory? Analytics firm iSpot.TV said the game generated 476 million...

Giving Tuesday Growing Rapidly in Media Amid Time of Buying
Dec 07, 2015

Giving Tuesday Growing Rapidly in Media Amid Time of Buying

In 2012, the 92nd Street Y in New York in partnership with the United Nations Foundation introduced #GivingTuesday. The cause was created to renew a sense of giving and harness the power of...

Mysterious $1.4 Billion Car Company Faraday Future Showcases PR Success in "Stealth Mode"
Nov 24, 2015

Mysterious $1.4 Billion Car Company Faraday Future Showcases PR Success in "Stealth Mode"

Just outside Los Angeles in an industrial building that once was an R&D facility for Nissan, Faraday Future has been quietly building a new multi-billion dollar electronic car company. The...

Telegram Messaging App Needs PR Damage Control for Terrorism Connections
Nov 18, 2015

Telegram Messaging App Needs PR Damage Control for Terrorism Connections

Telegram, the Berlin-based startup won't hesitate to brag about their layers of encryption or claims to be "faster and more secure" than their competitors such as WhatsApp. Users can securely...

Is REI's #OptOutside Black Friday Closure Sparking a New Trend?
Nov 11, 2015

Is REI's #OptOutside Black Friday Closure Sparking a New Trend?

REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year. The...

Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis
Nov 04, 2015

Press Coverage Chipotle Should Be Monitoring to Manage E. Coli Crisis

Chipotle Mexican Grill has closed over 40 stores in Washington and Oregon due to an E. coli outbreak that has affected more than 20 people since mid-October. The popular food chain has been...

The Force Is Strong with Star Wars Merchandise
Oct 20, 2015

The Force Is Strong with Star Wars Merchandise

It's been less than 24 hours since the new Star Wars: The Force Awakens trailer went live and millions of fans are going absolutley nuts. With so much buzz and news circulating around...

Press Coverage Breakdown of the Tesla Model X
Oct 10, 2015

Press Coverage Breakdown of the Tesla Model X

Tesla CEO, Elon Musk, introduced the all-electric Model X SUV last week and ever since the press has been buzzing. We decided to take a look at the coverage and created an interactive...