Seth Gilpin

Contributors

About Seth Gilpin

Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Connect with him on Twitter: @sethgilpn

Sep 02, 2020

A Cision Report: The State of the 2020 Election

Join us each week as we update our media analysis of The State of the 2020 Election.

Oct 29, 2020

The 2020 State of the Election Part IX

With less than a week to the U.S. presidential election, we wanted to see how the media narratives have evolved since our last analysis of top voter issues with a focus on the last 90 days.

Oct 23, 2020

The 2020 State of the Election Part VII

The seventh installment in our 2020 State of the Election series analyzes media coverage of the second- and final- presidential debate.

Oct 08, 2020

The 2020 State of the Election Part VI

The sixth in our blog series on media analysis of the 2020 U.S. Presidential Election, this week looks at the vice-presidential debates— yes, including that fly.

Sep 30, 2020

The 2020 State of the Election Part V

In part five of our election series, we analyze media coverage of the first presidential debate.

Sep 22, 2020

The 2020 State of the Election Part IV

Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court.

Sep 16, 2020

The 2020 State of the Election Part III

Our ongoing media analysis of the 2020 U.S. election continues; this week focusing on the latest headlines impacting the presidential election.

Sep 09, 2020

The 2020 State of the Election

Our ongoing media analysis of the 2020 U.S. election; this week focuses on key issues in both national and local coverage.

May 21, 2020

Introducing Article-Level Data from Cision

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media.

Dec 17, 2019

Relating to Media Professionals: Key Takeaways from PR News Media Relations

Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.

Oct 28, 2019

Get to know your press release audience

Press release audience data empowers communicators to better understand their target audiences to tell more impactful stories— and now access to that type of data is possible.

Jul 02, 2019

How you can Save Local Media

From subscribing to local news to crafting better, more relevant pitches– how are you going to help local news survive and thrive in the modern era, PR and comms pros?

Mar 20, 2018

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

Mar 06, 2018

Why Your Content Strategy is Failing And How to Fix it

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

Jan 09, 2018

How to Drive Traffic & Lift Awareness With 8 Types of Content

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey.

Dec 06, 2017

How to Spearhead The Convergence of PR And Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Dec 05, 2017

10 Types of Content That Drive Demand & Boost Engagement

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.

Oct 04, 2017

How to Use Multimedia For Better PR Campaigns

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and...