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Contributor

Tony Hardman

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Anthony Hardman is a senior content editor for Cision. He has more than 10 years of combined experience in broadcast news, public relations, inbound and content marketing. Connect with him on Twitter: @ahardman or LinkedIn.

6 Tips to Managing Influencer Relationships Featuring Jay Baer
Apr 30, 2018

6 Tips to Managing Influencer Relationships Featuring Jay Baer

After you do the hard work of identifying a list of influencers, sending out your pitch and beginning a relationship, how can you ensure it's beneficial?

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How to Pitch an Influencer With Jay Baer
Apr 23, 2018

How to Pitch an Influencer With Jay Baer

To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard. In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you ...

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How to Write Content that Sparks a Conversation
Apr 18, 2018

How to Write Content that Sparks a Conversation

Whether you’re writing about a trending topic or something completely new to spark conversation, you have to be original. Don’t write “me-too” content, instead, offer insight that’s new and valuable.

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The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]
Apr 16, 2018

The Biggest Problem With Influencer Marketing — Featuring Jay Baer [Video]

Unfortunately, influencer marketing isn't a silver bullet, and comms pros have a lot to learn to make sure their influencer campaigns are more effective. So, what is the biggest problem with influencer marketing?

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Top 10 Marketing & Communications Posts of 2017
Jan 11, 2018

Top 10 Marketing & Communications Posts of 2017

As we reflect on the previous year and continue to head into 2018, we’ve rounded up our top 10 posts from 2017 for your reading pleasure. Take a look at some of the posts Cision readers loved.

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Welcome to The New Cision® Blog
Dec 15, 2017

Welcome to The New Cision® Blog

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]

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Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?
Nov 27, 2017

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

In this video, Baer looks at a problem that plagues the industry — earned media attribution.

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Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?
Nov 20, 2017

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

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Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?
Nov 13, 2017

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to...

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Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?
Nov 08, 2017

Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing...

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Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister
Nov 01, 2017

Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch
Oct 16, 2017

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

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Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?
Oct 11, 2017

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

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The Opportunity for Communicators: Insights on Social Journalism
Oct 09, 2017

The Opportunity for Communicators: Insights on Social Journalism

Cision, CMO, Chris Lynch discusses the Opportunity for Communicators: Insights on Social Journalism in a new video.

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Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?
Oct 05, 2017

Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?

Jay Baer, founder of Convince & Convert and New York Times bestselling author asks and answers the question — Is Journalism About Building an Audience or Building a Community?

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