Channel Marketing Manager

Remote - USA Marketing Full-time
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join our growing team! We invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.


The Channel Marketing Manager is responsible for delivering projects, campaigns and activity to drive growth and retention in the respective line of business.   The priority is to develop a deep understanding of the business, products, competition, key client segments, and in partnership with business and sales leaders, shape and execute strategies and programs to drive growth.  

An important aspect of this role will involve establishing and maintaining good working relationships both within the Marketing team and the wider organization. 

Key Activities:

  • Collaborate with sales and marketing leadership to establish targets, goals, & budgets — and develop strategic field marketing plans to deliver on those priorities 
  • Create engaging campaigns that get the attention of communications professionals 
  • Work closely with the sales organization to gain buy-in for the approach and to align with their goals 
  • Develop, coordinate and measure integrated demand gen programs that drive qualified leads and contribution to the marketing pipeline. 
  • Partner with marketing team members to execute email, ABM, webinar, content, web programs and more. 
  • Working with BI, establish campaign metrics and ROI; making recommendations on how to continuously build upon the program; communicate goals/results to the organization 
  • Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the inside sales team on targeted campaigns and effective follow-up 
  • Maintain a data-first approach to measure and optimize performance, as well as improve conversion and ROI 

Competencies:

  • Establishing and maintaining good working relationships into line of business leaders as well as within the Marketing team. 
  • Ability to contribute to defining a strategic vision and to articulate it in front of a variety of audiences 
  • Strong project management and campaign scheduling skills 
  • Excellent communication and writing skills 
  • Proven ability in influencing others by adapting approaches to suit the individual in order to achieve the right outcomes 
  • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution 
  • Ownership and ability to thrive in a fast-paced environment 
  • Self-motivated and team-oriented 

Experience:

  • 5-7+ years of relevant marketing management experience 
  • Proven experience working with sales as well as across marketing team disciplines including database marketing, content, design, reporting, and marketing operation team members.  
  • Proven experience in the creation and development of integrated campaign strategy, positioning and messaging 
  • Strong background in demand generation, content and database marketing. 
  • A metrics focused approach that constantly looking at performance gaps across the funnel 
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
 
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
 
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
 
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.