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Content Marketing Lead, Distribution
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Chicago, Illinois, USA Marketing Full-time
Cision Ltd is a leading global provider of innovative earned media software and services to public relations and marketing communications professionals. Cision’s Communications Cloud platform allows users to identify key influencers, craft and distribute strategic content, and measure meaningful impact of PR and Communications Teams’ campaigns. Cision has over 4,500 employees with offices in 23 countries throughout the Americas, EMEA, and APAC. For more information about our products and services, visit
and follow us on Twitter @Cision.
Cision employs the brightest, most passionate people in the tech industry. We’d love for you to join that group! We invest in our people through training and professional development and we empower them to grow their careers - because the most important measure of our success is yours.
For decades, Cision has been at the forefront of creating news – helping communicators around the world capture headlines, go viral and drive real, measurable business impact. A fast-moving industry leader and innovator, Cision is seeking a high-energy Content Lead for an exciting opportunity to tell our story with expert insights at your fingertips.
The Content Lead is responsible for the development and implementation of client-facing assets in support of integrated marketing campaigns. The main purpose of the position is to reinforce Cision’s position as an expert/thought-leader and premier solutions provider for key vertical market segments – fostering lead generation and overall brand awareness through engaging and informative content.
Candidates must have exceptional written and verbal communication skills, enjoy collaborating with different teams and have an eye for strategy, data and detail. Creativity and analytics go hand in hand in this role.
If you are passionate about content and want to work for a category-defining brand, this is the job for you.
Develop marketing content strategy, creation and distribution.
Develop brand awareness strategy with an emphasis on differentiating the company from industry competition.
Develop and manage promotional content production from initial concept and strategy to measurement of response and reporting across channels in collaboration with the marketing operations team.
Research industry trends and competitive landscape in key industry verticals.
Assist Product Marketing Manager to create and distribute technical documents for both internal and external audiences where necessary.
Assist in product launch strategy and execution.
Analyze and report on content marketing performance KPIs.
Capitalize on prospect and customer engagement opportunities with applicable content as needed in collaboration with the Field & Event Marketing team.
Increase visibility within industry trade publications and blogs through editorial content and paid advertisement.
Collaborate with Field Marketing on digital activation for company hosted events and major industry trade shows.
Work with Social, Content & PR colleagues to optimize social media presence and online reputation through engaging posts and systematic monitoring.
Three writing samples required for consideration for this role.
Bachelor’s degree in Marketing, Communications, Journalism or related field.
4-6 years’ B2B content development and writing experience and feels comfortable with technical writing, brand management, thought leadership, lead generation, collateral development and digital marketing.
Experience engaging with and understanding complex markets, technology solutions and wide-range of business models.
Significant experience with SEO, content design, content best practices and overall content management.
An excellent communicator, self-starter and capable of working both independently and in a collaborative team environment.
Keen attention to detail with strong problem-solving, multi-tasking and organizational skills.
Proficiency in Adobe Creative Suite is required.
Available to travel around 5% of the time subject to Covid travel restrictions lifting.
Cision is committed to building an environment where all employees are set up to thrive and reach their full potential. We believe diversity, equity and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the
CEO Action for Diversity & Inclusion™ pledge
, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
EEO/AA employer M/F/D/V, 41 CFR 60–1.4
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